Key takeaways
View moreMcDonald's current valuation appears fair, balancing its strong brand, high profitability metrics, and growth initiatives against macroeconomic challenges and international risks. While some metrics suggest undervaluation (e.g., profitability ratios), others indicate potential overvaluation (e.g., EV/Sales). The company's ability to maintain its market position and execute its growth strategy in a challenging environment supports its current valuation.
- McDonald's revenue has been fluctuating, with a recent decrease to $5.96 billion in 2025 Q1, indicating potential challenges in maintaining sales growth amidst macroeconomic pressures.
- Despite recent margin pressures, McDonald's profitability remains significantly higher than the industry average, with a net profit margin of 31.36% compared to the industry average of 1.81%.
- Working capital management has been volatile, with $737 million in 2025 Q1, impacting operating cash flow and liquidity, requiring closer attention to optimize current assets and liabilities.
- McDonald's is focused on executing its "Accelerating the Arches" growth strategy, including menu innovation and digital initiatives, to drive future revenue growth and profitability.
- The company faces rising international boycotts against U.S. brands, which could potentially impact McDonald's and requires proactive mitigation strategies.
- Compared to peers like Chipotle Mexican Grill (CMG) and Starbucks (SBUX), McDonald's offers a more conservative investment profile with lower volatility but also potentially lower returns.
- The recent earnings call highlighted that McDonald's performance is significantly impacted by pressure on low and middle-income consumers, particularly in the U.S., making value offerings crucial.
- The Enterprise Value to Sales ratio was 10.01 in 2024 Q4, which is significantly higher than the industry average of 2.90, suggesting that the company may be overvalued relative to its sales.
- McDonald's has negative total equity of -$3.80 billion as of 2025 Q1, raising concerns about long-term financial health and requiring careful monitoring of debt levels and capital structure.
Evaluation summary
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Company Overview:
- McDonald's Corp. (MCD) is a global restaurant company that franchises and operates McDonald's restaurants. Its core offerings include hamburgers, cheeseburgers, chicken sandwiches, fries, shakes, coffee, and other beverages. The company operates through three segments: U.S., International Operated Markets (IOM), and International Developmental Licensed Markets and Corporate (IDL).
- McDonald's generates revenue primarily through franchise fees and sales at company-operated restaurants. While specific revenue breakdowns by product are not provided, the company's menu is substantially uniform across its global locations.
- The peer group for comparative analysis includes Chipotle Mexican Grill, Inc. (CMG) and Starbucks Corp. (SBUX). The benchmark used is The Communication Services Select Sector SPDR Fund (XLC).
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Financial Performance:
- McDonald's has experienced fluctuating revenue over the past four quarters. Revenue was $6.49 billion in 2024 Q2, $6.87 billion in 2024 Q3, $6.39 billion in 2024 Q4, and $5.96 billion in 2025 Q1. This indicates a recent decreasing trend in sales.
- Profitability margins, including gross profit margin, net profit margin, and EBITDA margin, have also shown a decreasing trend. The gross profit margin decreased from 56.80% in 2024 Q2 to 54.23% in 2025 Q1. Similarly, the net profit margin decreased from 31.16% to 31.36% over the same period. The EBITDA margin decreased from 54.65% to 46.37%.
- McDonald's profitability margins remain significantly higher than the industry average. For example, the net profit margin is 31.36% compared to the industry average of 1.81%. The EBITDA margin is 46.37% compared to the industry average of 12.38%.
- Return on Assets (ROA) was 15.94% in 2024 Q2 and decreased to 14.77% in 2024 Q3. Return on Equity (ROE) data is not available for direct comparison. Return on Invested Capital (ROIC) was 18.6% in 2024 Q2 and decreased to 17.68% in 2024 Q3. These figures are significantly higher than the industry average ROA of 4.69% and ROIC of 7.19%.
- The recent earnings call highlighted that the company's Q1 2025 performance was impacted by broad-based consumer challenges, particularly among lower and middle-income cohorts in the U.S.
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Operational Efficiency:
- McDonald's total assets have fluctuated, with $53.80 billion in 2024 Q2, $56.17 billion in 2024 Q4, and $55.18 billion in 2025 Q1. Total liabilities have also fluctuated, with $58.63 billion in 2024 Q2, $61.35 billion in 2024 Q4, and $58.98 billion in 2025 Q1. The company has negative total equity of -$3.80 billion as of 2025 Q1.
- Working capital has been volatile, with $295 million in 2024 Q2, -$1.40 billion in 2024 Q4, and $737 million in 2025 Q1. This indicates potential inefficiencies in managing current assets and liabilities.
- Net operating cash flow was $1.69 billion in 2024 Q2, $2.74 billion in 2024 Q3, and $2.63 billion in 2024 Q4. Net investing cash flow was -$845 million, -$1.27 billion, and -$742 million for the same periods, respectively. Net financing cash flow was -$869 million, -$1.09 billion, and -$1.88 billion, respectively.
- Free cash flow to equity was $1.06 billion in 2024 Q2, $1.94 billion in 2024 Q3, and $1.82 billion in 2024 Q4. Free cash flow margin was 0.16 in 2024 Q2, 0.28 in 2024 Q3, and 0.29 in 2024 Q4, which is significantly higher than the industry average of 0.03.
- Total capital expenditure was $627 million in 2024 Q2, $794 million in 2024 Q3, and $807 million in 2024 Q4. Depreciation, depletion, and amortization were $502 million, $532 million, and $553 million for the same periods, respectively.
- Cash dividends paid were $1.20 billion in 2024 Q2, $1.20 billion in 2024 Q3, and $1.27 billion in 2024 Q4. Change in capital stock was -$912 million, -$337 million, and -$428 million, indicating share repurchases.
- The current ratio was 1.08 in 2024 Q2, 0.78 in 2024 Q4, and 1.19 in 2025 Q1, which is slightly below the industry average of 1.21. The quick ratio was 1.06, 0.77, and 1.18 for the same periods, respectively, also slightly below the industry average of 1.13.
- The debt/EBITDA ratio was 2.81 in 2024 Q2, 2.87 in 2024 Q3, and 2.76 in 2024 Q4, which is lower than the industry average of 4.16. The total debt to total equity ratio is not directly available but can be inferred to be very high due to the negative equity.
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Growth Opportunities:
- McDonald's is focused on executing its "Accelerating the Arches" growth strategy, which includes maximizing marketing, committing to the core menu, and doubling down on digital, delivery, drive-thru, and restaurant development.
- The company is investing in restaurant development, technology, and its "Accelerating the Organization" initiative.
- McDonald's is also focusing on menu innovation, such as the McCrispy Chicken Strips, and expanding its beverage offerings, inspired by CosMc's.
- The company acquired an additional 28% stake in its China business (Grand Foods Holding) and completed the acquisition of McDonald's business in Israel, indicating geographic expansion efforts.
- The creation of category-focused teams (beef, chicken, beverages) aims to enhance competitiveness and drive innovation.
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Recent Developments and Market Sentiment:
- The recent earnings call (2025 Q1) highlighted that McDonald's performance is significantly impacted by pressure on low and middle-income consumers, particularly in the U.S.
- The McValue platform, especially the $5 Meal Deal, is critical for driving guest counts and maintaining market share in a challenging environment.
- The company is facing rising international boycotts against U.S. brands, which could potentially impact McDonald's.
- Analysts are concerned about the U.S. sales trajectory, international market dynamics, and the impact of menu pricing on the value platform.
- Management reaffirmed the full-year 2025 financial targets outlined in February, indicating confidence in the company's ability to deliver long-term profitable growth.
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Risks and Threats:
- McDonald's faces risks related to macroeconomic conditions, including inflationary pressures and currency fluctuations, which can impact consumer spending and operating costs.
- The company's inability to protect the value and relevance of the McDonald's brand is a significant risk.
- Operational risks from the global scope of the business, supply chain disruptions, and franchise model pose challenges.
- Legal and regulatory risks, including increasing complexity and potential litigation, are ongoing concerns.
- Rising international boycotts against U.S. brands could negatively impact McDonald's.
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Valuation Analysis:
- The Enterprise Value to EBITDA ratio was 16.16 in 2024 Q2 and 17.65 in 2024 Q4, which is lower than the industry average of 18.53. The Enterprise Value to Sales ratio was 9.13 in 2024 Q2 and 10.01 in 2024 Q4, which is significantly higher than the industry average of 2.90.
- Potential catalysts include successful execution of the "Accelerating the Arches" strategy, menu innovation, and digital initiatives. Headwinds include macroeconomic challenges, rising international boycotts, and competitive pressures.
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Price Performance:
- McDonald's stock price has fluctuated between $297.50 and $321.29 from March 7, 2025, to May 2, 2025.
- Year-to-date, MCD has outperformed Chipotle Mexican Grill, Inc. (CMG) and Starbucks Corp. (SBUX), with a return of 7.27% compared to CMG's -13.91% and SBUX's -7.62%. However, over longer periods like 2 and 3 years, MCD has underperformed CMG but outperformed SBUX.
- Compared to The Communication Services Select Sector SPDR Fund (XLC), MCD has shown mixed performance. Year-to-date, MCD has outperformed XLC by 6.83%, but over longer periods such as 1 year, 2 years, and 3 years, MCD has underperformed XLC.
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Future Outlook:
- Management reaffirmed the full-year 2025 financial targets outlined in February.
- The company expects foreign currency translation to be a tailwind of approximately $0.05 per share, a significant change from the previous estimated headwind.
- McDonald's future performance will depend on its ability to navigate macroeconomic challenges, execute its strategic initiatives, and manage risks effectively.
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Summary:
- McDonald's is a global leader in the quick-service restaurant industry, but it faces challenges related to macroeconomic conditions, consumer pressures, and rising international boycotts.
- Strengths: Strong brand recognition, efficient operations, and high profitability margins compared to industry averages.
- Weaknesses: Fluctuating revenue, decreasing profitability margins, volatile working capital, and negative equity.
- Opportunities: Executing the "Accelerating the Arches" strategy, menu innovation, digital initiatives, and geographic expansion.
- Threats: Macroeconomic challenges, rising international boycotts, competitive pressures, and legal/regulatory risks.
- McDonald's financial health is mixed, with high debt levels and negative equity raising concerns. However, the company generates significant cash flow and maintains manageable debt relative to EBITDA.
- Critical factors for future performance include successfully navigating macroeconomic challenges, executing strategic initiatives, and managing risks effectively.
- Areas requiring further monitoring include revenue growth, profitability margins, working capital management, and the impact of rising international boycotts.
- Overall, McDonald's presents a conservative investment profile with lower volatility but also potentially lower returns compared to peers like CMG. The company's ability to adapt to changing consumer preferences and manage risks will be crucial for long-term success.
Price history
Fundamentals
Insights
- McDonald's revenue and profitability are subject to fluctuations, with a decreasing trend observed in the most recent quarter, reflecting a challenging macroeconomic environment.
- Despite recent margin pressures, McDonald's profitability remains significantly higher than the industry average, indicating efficient operations and a strong brand.
- The company's strategic initiatives, such as menu innovation, digital enhancements, and restaurant development, are crucial for driving future revenue growth and profitability.
- McDonald's maintains a manageable level of debt, but its aggressive capital return policies may need to be monitored for long-term sustainability.
- Key metrics to monitor include revenue growth, profitability margins, working capital management, and the debt/EBITDA ratio.
Analysis
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Revenue - Revenue has been fluctuating, with a recent decrease, indicating potential challenges in maintaining sales growth. - The company's strategic initiatives, such as menu innovation and digital enhancements, are aimed at driving revenue growth. - Macroeconomic conditions and consumer spending patterns are key factors influencing revenue performance.
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Profitability
- Profitability margins (gross, net, and EBITDA) have been decreasing, suggesting potential pressure on earnings.
- Despite the decrease, McDonald's profitability margins remain significantly higher than the industry average, reflecting efficient operations and strong brand value.
- Unusual expenses have impacted the company's earnings and should be considered when assessing sustainable performance.
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Liquidity
- The current ratio indicates an adequate ability to meet short-term obligations, but it is slightly below the industry average.
- Working capital management has been volatile, impacting operating cash flow and liquidity.
- Maintaining a healthy liquidity position is crucial for navigating macroeconomic uncertainties and funding strategic initiatives.
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Solvency
- The debt/EBITDA ratio suggests a manageable level of debt relative to earnings, indicating a healthy solvency position.
- Long-term debt has remained relatively stable, reflecting a consistent approach to long-term financing.
- The company's ability to generate consistent cash flow supports its debt obligations.
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Operational Efficiency
- McDonald's demonstrates strong operational efficiency, as reflected in its high profitability margins compared to the industry average.
- The company's strategic investments in technology and restaurant development are aimed at further enhancing operational efficiency.
- Effective cost management and pricing strategies are essential for maintaining profitability margins.
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Cash Flow Analysis - Operating cash flow has fluctuated, influenced by net income and changes in working capital. - Investing activities have been consistently negative due to capital expenditures and acquisitions. - Financing activities have been consistently negative due to dividend payments and share repurchases.
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Risk Factors
- Macroeconomic conditions and consumer spending patterns pose a risk to revenue growth and profitability.
- Fluctuations in working capital management could impact operating cash flow and liquidity.
- The company's aggressive capital return policies may need to be monitored for long-term sustainability.
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Future Outlook
- McDonald's future performance will depend on its ability to navigate macroeconomic challenges and execute its strategic initiatives.
- Revenue growth is expected to be driven by menu innovation, digital initiatives, and market expansion.
- Profitability margins will be influenced by cost management, pricing strategies, and product mix.
- Maintaining a balance between returning capital to shareholders and preserving financial flexibility will be essential for long-term sustainability.
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Financial statements
Public filings
- McDonald's is a global leader in the highly competitive quick-service restaurant industry, leveraging its iconic brand, franchise business model, and operational expertise to drive profitability.
- The company is navigating industry trends like evolving consumer preferences, the growing importance of digital/delivery channels, and increasing regulatory complexity, which present both opportunities and risks.
- McDonald's is executing on its "Accelerating the Arches" growth strategy, which focuses on maximizing marketing, committing to the core menu, and doubling down on digital, delivery, drive-thru, and restaurant development.
- Key risks include the ability to successfully execute the company's strategic initiatives, protect the McDonald's brand, manage global operations and supply chain challenges, and mitigate legal/regulatory risks.
- While 2024 financial results were mixed, with modest growth in revenues and operating income, the company continues to generate significant cash flow and remains focused on long-term value creation through strategic investments.
Core Business and Operations:
- McDonald's is a global restaurant company that franchises and operates McDonald's restaurants in over 100 countries
- The company's reporting segments include the U.S., International Operated Markets, and International Developmental Licensed Markets & Corporate
- McDonald's restaurants offer a substantially uniform menu featuring hamburgers, cheeseburgers, chicken sandwiches, fries, shakes, coffee, and other beverages
- The company is primarily a franchisor, with approximately 95% of restaurants owned and operated by franchisees, developmental licensees, and affiliates
- Key competitive advantages include the company's global scale, iconic brand, and franchise business model
Industry and Market Trends:
- The company operates in the highly competitive informal eating out (IEO) segment, facing competition from traditional quick-service restaurants as well as non-traditional competitors like convenience stores and grocery stores
- Trends in the industry include evolving consumer preferences, the growing importance of digital/delivery channels, and increasing regulatory and legal complexity
- The company must navigate macroeconomic conditions, including inflationary pressures and currency fluctuations, that can impact consumer spending and operating costs
Recent Events:
- Announced an evolution of its "Accelerating the Arches" growth strategy, including the addition of Restaurant Development as a key pillar and an internal effort to modernize ways of working ("Accelerating the Organization")
- Acquired an additional 28% stake in its China business (Grand Foods Holding) and completed the acquisition of McDonald's business in Israel
- Divested its McDonald's business in South Korea
Risk Factors:
- Failure to successfully execute the company's business strategies and evolve with industry trends and consumer preferences
- Inability to protect the value and relevance of the McDonald's brand
- Operational risks from the global scope of the business, supply chain disruptions, and franchise model
- Legal and regulatory risks, including from increasing complexity and potential litigation
- Macroeconomic conditions, including inflation, currency fluctuations, and health epidemics/pandemics
Legal Matters:
- The company is subject to various legal proceedings related to franchising, suppliers, employees, customers, and government regulations
- Potential risks include challenges to the franchise business model, liability for actions of franchisees, and the cost of defending against claims
Management's Discussion and Analysis:
- Global comparable sales declined 0.1% in 2024, with mixed performance across segments
- Consolidated revenues increased 2% (2% in constant currency) to $25.9 billion
- Consolidated operating income increased 1% (1% in constant currency) to $11.7 billion
- Diluted earnings per share decreased 1% (1% in constant currency) to $11.39
- The company generated $9.4 billion in cash from operations and $6.7 billion in free cash flow
- Continued investment in restaurant development, technology, and the company's "Accelerating the Organization" initiative
Earnings calls
Earnings Report 2025Q1 (2025-05-01)
Key takeaways
- Consumer Pressure is a Key Headwind: McDonald's performance is significantly impacted by pressure on low and middle-income consumers, particularly in the U.S., making value offerings crucial.
- Value Platform is Essential for Market Share: The McValue platform, especially the $5 Meal Deal, is critical for driving guest counts and maintaining market share in a challenging environment.
- Menu Innovation and Marketing are Vital: Combining strong value programs with innovative menu items and effective marketing campaigns is essential for driving incrementality and overall growth.
- Category Focus Aims to Improve Competitiveness: The new category-focused teams (beef, chicken, beverages) are designed to enhance competitiveness against specialist competitors by driving innovation and efficiency.
- International Markets Show Varied Performance: While the U.S. faces specific challenges, international markets exhibit mixed performance, with Europe facing inflationary pressures and China showing signs of stabilization.
- Operational Excellence Remains a Priority: Maintaining operational excellence, including speed of service and customer satisfaction, is crucial for success, especially with increased menu complexity.
- The UK Market Requires Focused Attention: The UK market is underperforming and requires focused attention to improve execution and regain market share.
Focus of management’s prepared remarks
- Challenging Macroeconomic Environment: Acknowledged the difficult conditions for the QSR industry in 2025 due to macroeconomic uncertainty, geopolitical tensions, and pressures on consumer spending.
- Focus on Value and Affordability: Highlighted the importance of leadership in value and affordability, with the expansion and refinement of value propositions to meet consumer needs, especially among low and middle-income cohorts.
- McValue Platform: Introduced the McValue platform in the U.S. as a new branded equity similar to successful value menus in other markets, emphasizing everyday affordable price menus (EDAP) and entry-level meal bundles.
- Marketing and Menu Innovation: Emphasized the combination of value platforms, innovative new products, and world-class marketing campaigns to attract customers and provide feel-good moments.
- Minecraft Movie Campaign: Highlighted the success of the Minecraft Movie marketing campaign, noting the strong consumer response and the combination of digital experiences with in-store collectibles.
- McCrispy Chicken Strips: Mentioned the nationwide launch of McCrispy Chicken Strips in the U.S. as a contributor to growth.
- Global Restaurant Experience Team: Introduced the creation of McDonald's Global Restaurant Experience Team to execute faster, scale cross-functional product innovations, and develop tech innovations.
- Category Structure: Highlighted the new category structure with dedicated leaders for beef, chicken, and beverages to bring a specialist focus to McDonald's.
- CosMc's Learnings: Shared learnings from the CosMc's test, informing the understanding of consumers' customization preferences and interests in new beverage categories.
- Beverage Test: Announced a beverage test in existing U.S. McDonald's restaurants, incorporating new menu items inspired by CosMc's.
- Leadership Changes: Announced leadership changes, including Jill McDonald leading the Restaurant Experience Team, Manu Steijaert as President of IOM, Jo Sempels assuming responsibility for McDonald's France, and Dario Baroni as IDL President.
- Reaffirming 2025 Financial Targets: Reaffirmed the full-year 2025 financial targets outlined in February.
- Accelerating the Arches Strategy: Reiterated commitment to the Accelerating the Arches growth strategy, focusing on value, menu innovation, restaurant experience, and values.
- 70th Anniversary: Marked McDonald's 70th anniversary, honoring leadership in innovation, menu advancement, and digital transformation.
Focus of the analyst Q&A
- U.S. Sales Trajectory and Momentum:
- Questions about the recent U.S. sales trajectory and underlying momentum, considering the pressured consumer and abating headwinds.
- Inquiries about the impact of marketing and menu news on future performance.
- International Market Dynamics:
- Focus on consumer economic dynamics and McDonald's value perception in key IOM countries compared to the U.S.
- Interest in the firmness of the consumer backdrop in overseas markets.
- McValue Platform Performance:
- Questions about the current construct of the McValue platform and its effectiveness in the current environment.
- Concerns about the need for sharper entry-level price points on the value menu.
- Menu Pricing and Mix Shift:
- Inquiries about the impact of continued menu pricing increases on the value platform and potential negative mix shift.
- Exploration of innovation as a way to introduce lower-priced items.
- U.S. Same-Store Sales and Margins:
- Questions about whether moderate U.S. same-store sales growth still holds for 2025, given Q1 performance and consumer caution.
- Inquiries about expectations for 2025 U.S. McOpCo margins.
- UK Market Performance:
- Concerns about whether the UK is gaining market share and the role of new competition.
- QSR Traffic Declines:
- Questions about whether declines in QSR traffic are due to shifts to other segments like fast casual or full service.
- Beverage Test Expansion:
- Inquiries about the beverage test expansion, including expectations, investments, positioning, and margin potential.
- Core Menu Pricing Certainty:
- Concerns about the lack of price certainty around the core menu and whether it presents an opportunity or a risk.
- Boneless Chicken Market:
- Questions about the expected success rate of the McCrispy Chicken Strips compared to previous offerings, given changes in the competitive market.
- U.S. Consumer Segmentation:
- Inquiries about performance across low, middle, and high-income consumers, including market share and value mix.
- Questions about regional and daypart performance.
- Value Launch Impact:
- Questions about how the value launch has evolved the mix of value going through the mobile platform.
- International Boycotts:
- Concerns about rising international boycotts against U.S. brands and their potential impact on McDonald's.
- Marketing and Innovation Pipeline:
- Questions about whether there is enough in the marketing and innovation pipeline on the premium side to drive a more sustainable lift in sales.
- Operational Capacity:
- Concerns about the capacity of restaurant teams to handle new menu items without impacting speed of service.
Summary
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Financial Performance
McDonald's reported a challenging first quarter in 2025, with global comparable sales declining by 1% (essentially flat excluding the Leap Day impact). Adjusted earnings per share were $2.67, including a $0.04 headwind from foreign currency translation, representing a 1% increase in constant currencies compared to the prior year. The U.S. saw a 3.6% decline in comp sales. International Operated Markets (IOM) also experienced a 1% decline in comp sales, while International Developmental Licensed Markets (IDL) increased by 3.5%. Despite top-line pressures, the company generated over $3.3 billion in restaurant margins, with an adjusted operating margin of approximately 45.5%.
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Revenue Drivers
Revenue was primarily impacted by broad-based consumer challenges, particularly among lower and middle-income cohorts in the U.S. and similar softening consumer sentiment in major international markets. The launch of the McValue platform, including the $5 Meal Deal, and marketing campaigns like the Minecraft Movie promotion, aimed to drive traffic and improve guest counts. Menu innovation, such as the McCrispy Chicken Strips, is expected to contribute to growth. In China, increased delivery share and the success of value meals drove performance.
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Profit Margins and Cost Management
The adjusted operating margin was 45.5%. Lower company-operated margins reflected pressured top-line results and commodity inflation, particularly in Europe. This was partially offset by lower G&A spend due to the timing of investments and comparison to prior-year costs related to the biannual worldwide convention. The company remains focused on optimizing run-the-business spending while investing in strategic growth priorities like digital technology and global business services.
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Guidance and Outlook
McDonald's reaffirmed its full-year 2025 financial targets outlined in February, including the impact from tariffs. Foreign currency translation is now expected to be a tailwind of approximately $0.05 per share, a significant change from the previous estimated headwind. The company remains cautious about consumer sentiment but is confident in its ability to deliver long-term profitable growth.
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Strategic Initiatives
Key strategic initiatives include sustaining leadership in value and affordability, strengthening customer taste perceptions through new category teams (beef, chicken, beverages), ensuring feel-good restaurant experiences, and leading with values. The creation of the Global Restaurant Experience Team aims to accelerate execution and scale cross-functional product innovations. A beverage test inspired by CosMc's will be launched in existing U.S. McDonald's restaurants.
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Management Commentary
Management acknowledged the challenging macroeconomic environment and its impact on the QSR industry. They emphasized the importance of value and affordability, operational execution, and menu innovation. CEO Chris Kempczinski expressed confidence in the company's ability to outperform competitors by leveraging its brand strength and global scale. He highlighted the resilience of the three-legged stool (franchisees, crew, and supply chain) and the company's commitment to local communities.
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Industry and Market Conditions
The QSR industry is facing macroeconomic uncertainty and pressures on consumers, with geopolitical tensions adding to the economic uncertainty. Industry traffic fell more than anticipated in several large markets, including the U.S., particularly among low and middle-income consumers. The company noted a divided U.S. economy, with high-income consumers remaining solid while lower and middle-income consumers are weighed down by inflation and economic anxiety.
Comparative analysis
Benchmarks (as of 2025-05-02)
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Performance Comparison:
- McDonald's Corp. (MCD) has shown mixed performance compared to The Communication Services Select Sector SPDR Fund (XLC). Year-to-date, MCD has outperformed XLC by 6.83%, with returns of 7.27% versus 0.44%. However, over longer periods such as 1 year, 2 years, and 3 years, MCD has underperformed XLC. Specifically, over the past 2 and 3 years, MCD has significantly underperformed XLC, with differences of -59.15% and -29.11%, respectively. This suggests that while MCD has shown recent strength, XLC has provided better returns over longer investment horizons.
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Risk and Return Analysis:
- The annualized returns show that McDonald's Corp. (MCD) has consistently provided lower returns than The Communication Services Select Sector SPDR Fund (XLC) over the 1, 2, and 3-year periods. For example, the 2-year annualized return for MCD is 5.21% compared to 30.32% for XLC, a difference of -25.11%.
- McDonald's Corp. (MCD) generally exhibits lower annualized volatility compared to The Communication Services Select Sector SPDR Fund (XLC) across the reported periods. For instance, in Q2 2022, MCD's volatility ranged from 19.19% to 27.27%, while XLC's ranged from 32.75% to 39.14%. This indicates that MCD is the less risky investment.
- The maximum drawdown for McDonald's Corp. (MCD) was -17.21% on 2024-07-09, while the maximum drawdown for The Communication Services Select Sector SPDR Fund (XLC) was -46.65% on 2022-11-03. This indicates that XLC experienced significantly larger peak-to-trough declines than MCD, further supporting the conclusion that MCD is the less risky investment.
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Risk-Adjusted Performance:
- The Sharpe Ratios for The Communication Services Select Sector SPDR Fund (XLC) are generally higher than those for McDonald's Corp. (MCD), especially from Q4 2023 onwards. This indicates that XLC has offered better risk-adjusted returns compared to MCD during these periods.
- The Beta values for McDonald's Corp. (MCD) are consistently below 1, indicating that MCD is less volatile than the market. The Beta values for The Communication Services Select Sector SPDR Fund (XLC) are generally around or above 1 until Q4 2024, showing that XLC is as or more volatile than the market, but drop below 1 in Q1 and Q2 2025.
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Overall Assessment:
- McDonald's Corp. (MCD) presents a lower-risk investment option compared to The Communication Services Select Sector SPDR Fund (XLC), as evidenced by its lower volatility and smaller drawdowns. However, XLC has provided higher returns and better risk-adjusted performance (Sharpe Ratio) over longer periods. The recent trend shows that XLC's Sharpe Ratios are consistently higher than MCD's, indicating a sustained trend of better risk-adjusted performance.
- Investors seeking stability and lower risk may prefer MCD, while those looking for higher growth potential and better risk-adjusted returns may opt for XLC.
Peers Price History(as of 2025-05-02)
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Performance Comparison:
- McDonald's Corp. (MCD) has shown mixed performance compared to Chipotle Mexican Grill, Inc. (CMG) and Starbucks Corp. (SBUX). Year-to-date, MCD has outperformed both CMG and SBUX, with a return of 7.27% compared to CMG's -13.91% and SBUX's -7.62%. However, over longer periods like 2 and 3 years, MCD has underperformed CMG but outperformed SBUX. For example, over 3 years, MCD's return is 35.9% compared to CMG's 78.1% and SBUX's 22.24%.
- MCD's performance has been inconsistent relative to its peers, with periods of outperformance and underperformance depending on the time frame.
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Risk and Return Analysis:
- The annualized returns of MCD have been lower than CMG over 2 and 3-year periods but higher than SBUX. For example, the 3-year annualized return for MCD is 10.77%, while CMG is 21.21% and SBUX is 6.92%.
- MCD exhibits lower annualized volatility compared to CMG and SBUX. As of May 2, 2025, MCD's volatility is 26.25%, while CMG's is 46.76% and SBUX's is 59.93%. This indicates that MCD's stock price is generally more stable than its peers.
- MCD's maximum drawdown is -17.21% on 2024-07-09, which is less severe than CMG's -38.07% on 2022-06-14 and SBUX's -43.68% on 2022-05-11. This suggests that MCD is less risky in terms of potential losses from peak to trough.
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Risk-Adjusted Performance:
- MCD's Sharpe Ratio has generally been higher than SBUX but lower than CMG in recent periods, indicating that MCD offers better risk-adjusted returns than SBUX but not as good as CMG. As of July 12, 2024, MCD's Sharpe Ratio is -0.74, CMG's is 1.48, and SBUX's is -0.94.
- MCD's Beta value has consistently remained below 1, suggesting that the stock is less sensitive to market movements compared to CMG and SBUX. As of December 30, 2024, MCD's beta is 0.36, CMG's is 0.91, and SBUX's is 0.74.
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Overall Assessment:
- McDonald's Corp. (MCD) presents a more conservative investment profile compared to Chipotle Mexican Grill, Inc. (CMG) and Starbucks Corp. (SBUX). While MCD may not offer the same level of high returns as CMG, it exhibits lower volatility and smaller drawdowns, making it a potentially more stable investment.
- A significant trend is the recent outperformance of CMG in terms of risk-adjusted returns, as indicated by its higher Sharpe Ratio. Additionally, SBUX has shown high volatility in annualized volatility and Sharpe ratio, indicating inconsistency in risk-adjusted returns.
Peers Fundamentals(as of 2025-03-31)
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Market Position and Size:
- McDonald's (MCD) stands out with a significantly larger market capitalization of $223,073.86 million compared to Chipotle (CMG) at $69,469.88 million and Starbucks (SBUX) at $96,241.72 million.
- MCD's revenue of $25,707.0 million is substantial, though less than SBUX's $36,319.1 million. Its EBITDA of $13,482.0 million and Net Income of $8,162.0 million are the highest among its peers.
- This indicates MCD holds a leading position in the restaurant industry, reflecting a well-established brand and extensive global operations.
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Profitability and Efficiency:
- MCD demonstrates superior profitability with a Gross Profit Margin of 55.73%, EBITDA Margin of 52.44%, and Net Profit Margin of 31.75%. These margins significantly exceed those of CMG and SBUX, as well as the industry average.
- CMG's Gross Profit Margin is 23.42%, EBITDA Margin is 20.62%, and Net Profit Margin is 13.59%. SBUX has a Gross Profit Margin of 18.8%, EBITDA Margin of 16.48%, and Net Profit Margin of 8.62%. The industry average for Gross Profit Margin is 22.03%, EBITDA Margin is 12.38%, and Net Profit Margin is 1.81%.
- MCD's high profitability suggests efficient operations and strong brand pricing power.
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Financial Health and Stability:
- Unfortunately, key financial ratios such as Current Ratio, Quick Ratio, Total Debt to Total Equity Ratio, and Debt/EBITDA are missing for MCD, making a complete assessment of its financial health challenging.
- CMG has a Current Ratio of 1.52 and a Quick Ratio of 1.48, indicating strong liquidity. Its Total Debt to Total Equity Ratio is 132.72, lower than the industry average of 436.07, suggesting it is less leveraged.
- SBUX has a Current Ratio of 0.64 and a Quick Ratio of 0.45, which are below the industry average, indicating potential liquidity concerns.
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Valuation and Market Perception:
- MCD has a Price to Earnings (P/E) ratio of 27.52, lower than CMG's 45.3 and SBUX's 30.78, as well as the industry average of 51.97. This suggests MCD may be undervalued relative to its earnings.
- MCD's Price to Sales (P/S) ratio of 8.72 is higher than CMG's 6.11, SBUX's 2.66, and the industry average of 2.25, indicating a premium valuation based on sales.
- The market appears to perceive MCD as a stable, mature company with reliable earnings.
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Cash Flow and Capital Management:
- MCD's Net Income is $8,162.0 million. CMG has a Net Operating Cash Flow of $2,092.92 million, Total Capital Expenditure of $605.71 million, and Free Cash Flow of $1,487.21 million. SBUX has a Net Operating Cash Flow of $5,569.7 million, Total Capital Expenditure of $2,804.6 million, and Free Cash Flow of $2,765.1 million.
- SBUX generates more cash flow from operations than CMG, but also has higher capital expenditures.
- Without MCD's cash flow figures, a direct comparison is not possible.
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Growth and Future Prospects:
- MCD's growth rates are generally lower than its peers. Its most recent year-over-year growth in Sales/Revenue (-0.22%), EBITDA (-1.94%), and Net Income (-5.04%) are all significantly below the peer averages.
- MCD's 3-year and 5-year CAGR figures are also lower than the peer group averages, indicating it is losing ground to its competitors in terms of long-term growth.
- This suggests MCD's future prospects may be limited compared to its higher-growth peers.
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Potential for Investment:
- MCD may be an attractive investment for risk-averse investors seeking stable returns due to its high profitability, market dominance, and reasonable valuation based on earnings.
- However, its lower growth rates and premium valuation based on sales raise concerns about its long-term growth potential.
- Investors should weigh MCD's stability against its limited growth prospects compared to peers like CMG and SBUX.
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Key Risks and Considerations:
- MCD's lower growth rates compared to peers pose a risk to its long-term market share and competitive position.
- The absence of key financial data makes it difficult to fully assess MCD's financial health and stability.
- Its high Price to Sales ratio suggests a premium valuation, which may not be sustainable if growth does not improve.
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Overall Assessment:
- MCD is a financially strong and highly profitable company with a dominant market position.
- However, its growth is lagging behind its peers, and the absence of key financial data raises concerns about its long-term prospects.
- Investors should carefully consider MCD's stability and profitability against its limited growth potential compared to its higher-growth peers.