Index Performance
-1.73%
AXIOSHRS
-5.69%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.
- TickerAXIOSHRS
- Inception Date03/06/2019
- WeightingEqual
- # of holdings50
What's inside?
Holdings
All holdings as of May 9, 2025
CSV download
| Netflix, Inc. (NFLX) | 2.40% | $485.24B | 10.62% | 49.31% | 10.45 |
| Microsoft Corp. (MSFT) | 2.27% | $3.26T | 13.27% | 68.72% | 10.47 |
| Costco Wholesale Corp. (COST) | 2.24% | $447.27B | 9.04% | 12.52% | 1.79 |
| The Kroger Co. (KR) | 2.22% | $47.50B | -1.94% | 20.50% | 0.44 |
| Anheuser-Busch InBev SA/NV (ABI) | 2.19% | $133.59B | 0.60% | 51.38% | 3.03 |
| Capital One Financial Corp. (COF) | 2.17% | $71.94B | 3.97% | N/A | 1.97 |
| LG Corp. (003550) | 2.16% | $7.73B | 48.35% | N/A | N/A |
| GE Aerospace (GE) | 2.14% | $229.23B | -38.11% | 39.72% | 5.63 |
| American Express Co. (AXP) | 2.13% | $199.32B | 6.39% | 60.55% | 2.51 |
| JPMorgan Chase & Co. (JPM) | 2.13% | $703.33B | 3.37% | N/A | 5.97 |
| Nestlé SA (NESN) | 2.13% | $266.73B | -1.77% | 46.72% | 2.75 |
| Bayerische Motoren Werke AG (BMW) | 2.12% | $55.53B | -7.80% | 16.30% | 0.98 |
| Deere & Co. (DE) | 2.12% | $133.70B | -30.09% | 41.26% | 3.90 |
| Ford Motor Co. (F) | 2.11% | $41.48B | -4.95% | 6.73% | 0.89 |
| The Home Depot, Inc. (HD) | 2.10% | $360.51B | 4.48% | 31.52% | 2.99 |
| The Coca-Cola Co. (KO) | 2.09% | $303.54B | -0.86% | 62.47% | 7.29 |
| International Business Machines Corp. (IBM) | 2.07% | $231.61B | 0.55% | 54.56% | 4.53 |
| Volkswagen AG (VOW3) | 2.07% | $57.04B | 2.78% | 16.84% | 0.81 |
| Honda Motor Co., Ltd. (HMC) | 2.05% | $49.23B | -0.40% | 21.33% | N/A |
| Walgreens Boots Alliance, Inc. (WBA) | 2.05% | $9.70B | 4.15% | 16.39% | 0.26 |
| Nordstrom, Inc. (JWN) | 2.04% | $4.08B | 2.20% | 37.43% | 0.49 |
| CVS Health Corp. (CVS) | 2.04% | $84.72B | 6.96% | 15.24% | 0.41 |
| PayPal Holdings, Inc. (PYPL) | 2.03% | $68.33B | 0.19% | 42.33% | 2.12 |
| Kellanova (K) | 2.02% | $28.62B | -3.66% | 34.45% | 2.75 |
| Dell Technologies, Inc. (DELL) | 2.00% | $66.93B | 7.84% | 21.86% | 1.01 |
| Amazon.com, Inc. (AMZN) | 1.99% | $2.05T | 8.62% | 50.55% | 3.24 |
| Lowe's Companies, Inc. (LOW) | 1.99% | $124.40B | -3.13% | 31.25% | 2.21 |
| Toyota Motor Corp. (7203) | 1.99% | $244.96B | 6.52% | 19.94% | 1.36 |
| Sony Group Corp. (SONY) | 1.98% | $150.75B | 14.21% | 23.68% | N/A |
| adidas AG (ADS) | 1.97% | $41.99B | 12.73% | 52.09% | 1.77 |
| The Kraft Heinz Co. (KHC) | 1.95% | $33.22B | -6.43% | 34.26% | 2.16 |
| General Motors Co. (GM) | 1.93% | $45.67B | 2.34% | 12.13% | 0.80 |
| Subaru Corp. (7270) | 1.93% | $13.48B | -0.99% | 22.26% | 0.32 |
| T-Mobile US, Inc. (TMUS) | 1.93% | $276.83B | 6.59% | 49.26% | 5.01 |
| Best Buy Co., Inc. (BBY) | 1.92% | $14.57B | -4.43% | 22.55% | 0.49 |
| FedEx Corp. (FDX) | 1.92% | $52.19B | 1.94% | 21.35% | 1.09 |
| 3M Co. (MMM) | 1.92% | $76.74B | -25.60% | 40.91% | 3.57 |
| Procter & Gamble Co. (PG) | 1.91% | $369.64B | -2.07% | 51.10% | 5.29 |
| Shell Plc (SHEL) | 1.89% | $193.92B | -1.59% | 18.05% | 0.93 |
| Samsung Electronics Co., Ltd. (005930) | 1.89% | $257.30B | 10.05% | N/A | N/A |
| HP, Inc. (HPQ) | 1.88% | $24.94B | 3.47% | 20.37% | 0.73 |
| Alphabet, Inc. (GOOG) | 1.88% | $1.86T | 11.81% | 59.59% | 5.16 |
| Target Corp. (TGT) | 1.87% | $43.80B | -0.79% | 25.84% | 0.72 |
| Apple, Inc. (AAPL) | 1.84% | $2.97T | 5.08% | 47.05% | 8.32 |
| PepsiCo, Inc. (PEP) | 1.83% | $178.84B | -1.81% | 55.66% | 2.62 |
| NIKE, Inc. (NKE) | 1.75% | $86.05B | -9.20% | 41.02% | 2.49 |
| Pfizer Inc. (PFE) | 1.72% | $126.67B | -7.82% | 71.65% | 3.03 |
| United Parcel Service, Inc. (UPS) | 1.69% | $81.20B | -0.81% | 16.97% | 1.26 |
| Starbucks Corp. (SBUX) | 1.67% | $91.25B | 2.32% | 14.43% | 3.70 |
| Kohl's Corp. (KSS) | 1.65% | $746.98M | -7.18% | 35.86% | 0.52 |
Market data by FactSet