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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

-1.13%
MAGNETIC
+2.42%
TMLARGE
+1.50%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of September 18, 2026
CSV download
Nintendo Co., Ltd. (7974)5.26%$60.94B-9.53%54.34%2.64
Chipotle Mexican Grill, Inc. (CMG)5.26%$42.30B9.31%22.29%3.88
Mondelez International, Inc. (MDLZ)5.26%$77.66B4.13%48.59%2.39
NIKE, Inc. (NKE)5.26%$52.68B-0.01%43.20%1.52
Ferrari NV (RACE)5.26%$89.28B8.40%52.59%8.01
Roblox Corp. (RBLX)5.26%$34.16B35.93%30.70%6.64
Walmart, Inc. (WMT)5.26%$846.77B5.94%26.14%1.30
LVMH Moët Hennessy Louis Vuitton SE (MC)5.26%$227.75B-4.58%66.24%4.27
Samsung Electronics Co., Ltd. (005930)5.26%$1.20T130.00%69.15%4.25
Netflix, Inc. (NFLX)5.26%$298.93B13.41%52.12%6.39
Starbucks Corp. (SBUX)5.26%$109.25B-1.43%19.25%3.61
The Walt Disney Co. (DIS)5.26%$177.28B7.48%34.81%2.22
Crocs, Inc. (CROX)5.26%$5.86B2.62%59.41%1.85
Target Corp. (TGT)5.26%$71.87B5.27%31.22%0.74
Amazon.com, Inc. (AMZN)5.26%$2.74T19.62%52.26%3.50
McDonald's Corp. (MCD)5.26%$175.66B3.76%58.75%8.88
Apple, Inc. (AAPL)5.26%$4.91T16.36%50.06%8.99
Alphabet, Inc. (GOOGL)5.26%$4.25T23.98%61.62%9.62
Spotify Technology SA (SPOT)5.26%$104.89B16.87%33.33%4.06
Market data by FactSet

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