A
Gen Z's Most Magnetic Brands 2023

MAGNETIC

Index Performance

+6.62%
MAGNETIC
+6.82%
TMLARGE
+5.48%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of October 30, 2024
CSV download
Spotify Technology SA (SPOT)5.77%$77.23B18.53%29.03%3.89
Netflix, Inc. (NFLX)5.75%$324.63B14.46%47.63%8.53
Alphabet, Inc. (GOOGL)5.70%$2.01T15.09%58.68%N/A
Walmart, Inc. (WMT)5.50%$654.23B4.77%25.11%0.92
Ferrari NV (RACE)5.49%$86.59B16.17%49.97%11.06
LVMH Moët Hennessy Louis Vuitton SE (MC)5.43%$334.90B8.80%68.80%4.60
The Walt Disney Co. (DIS)5.42%$172.44B3.54%31.01%2.54
Starbucks Corp. (SBUX)5.42%$110.28B-0.62%22.19%3.03
Apple, Inc. (AAPL)5.39%$3.55T4.87%46.26%8.49
Amazon.com, Inc. (AMZN)5.38%$2.02T10.12%50.14%3.53
Nintendo Co., Ltd. (7974)5.30%$61.58B-46.54%61.82%5.38
McDonald's Corp. (MCD)5.25%$209.12B2.70%54.77%N/A
Chipotle Mexican Grill, Inc. (CMG)5.21%$76.32B13.01%22.47%N/A
Target Corp. (TGT)5.13%$68.42B2.74%27.61%0.76
Mondelez International, Inc. (MDLZ)5.06%$93.32B1.94%31.42%N/A
Roblox Corp. (RBLX)5.01%$25.50B31.26%29.73%7.39
Samsung Electronics Co., Ltd. (005930)4.86%$285.53B23.44%39.37%1.70
NIKE, Inc. (NKE)4.75%$91.02B-10.26%44.86%2.54
Crocs, Inc. (CROX)4.19%$6.63B1.58%59.63%N/A
Market data by FactSet