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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

+1.26%
MAGNETIC
-1.33%
TMLARGE
+5.95%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of March 3, 2026
CSV download
Samsung Electronics Co., Ltd. (005930)9.45%$846.27B10.88%38.61%2.14
Target Corp. (TGT)6.39%$54.70B-1.55%25.66%0.56
Walmart, Inc. (WMT)5.75%$1.02T4.73%24.93%1.43
Starbucks Corp. (SBUX)5.65%$110.15B5.53%15.63%3.16
Mondelez International, Inc. (MDLZ)5.58%$75.33B5.75%31.17%2.33
McDonald's Corp. (MCD)5.40%$235.97B3.72%57.81%10.15
Netflix, Inc. (NFLX)5.31%$412.51B16.46%48.59%9.17
NIKE, Inc. (NKE)5.22%$87.92B0.37%40.58%2.12
Alphabet, Inc. (GOOGL)5.07%$3.67T15.20%59.66%9.35
Chipotle Mexican Grill, Inc. (CMG)5.04%$48.10B5.41%22.35%4.50
Apple, Inc. (AAPL)4.95%$3.87T15.65%48.16%9.35
Crocs, Inc. (CROX)4.91%$4.29B-1.50%56.97%1.51
Ferrari NV (RACE)4.81%$83.78B7.03%52.46%8.14
The Walt Disney Co. (DIS)4.80%$183.00B5.86%30.94%2.62
Amazon.com, Inc. (AMZN)4.71%$2.24T12.38%50.29%3.55
Spotify Technology SA (SPOT)4.58%$107.02B14.41%31.86%5.85
Roblox Corp. (RBLX)4.19%$47.46B35.77%23.75%11.17
Nintendo Co., Ltd. (7974)4.12%$63.48B86.25%38.94%4.78
LVMH Moët Hennessy Louis Vuitton SE (MC)4.05%$290.23B-4.58%66.24%4.27
Market data by FactSet

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