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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

-0.46%
MAGNETIC
+8.05%
TMLARGE
+2.21%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of December 4, 2025
CSV download
Samsung Electronics Co., Ltd. (005930)6.64%$461.66B8.80%38.19%1.52
Alphabet, Inc. (GOOGL)6.60%$3.84T16.21%59.66%7.55
LVMH Moët Hennessy Louis Vuitton SE (MC)6.57%$367.40B-1.71%67.03%4.09
Apple, Inc. (AAPL)6.06%$4.15T6.43%46.91%9.35
Walmart, Inc. (WMT)5.94%$915.29B5.84%22.94%1.24
Crocs, Inc. (CROX)5.82%$4.58B-6.20%58.52%1.49
Target Corp. (TGT)5.57%$41.47B-1.55%25.66%0.56
McDonald's Corp. (MCD)5.40%$219.73B2.97%58.19%10.32
Starbucks Corp. (SBUX)5.36%$96.65B2.80%16.36%3.18
Amazon.com, Inc. (AMZN)5.24%$2.45T13.40%50.79%3.52
Nintendo Co., Ltd. (7974)5.09%$96.69B90.56%40.46%7.38
NIKE, Inc. (NKE)4.93%$97.10B1.01%41.78%2.51
The Walt Disney Co. (DIS)4.91%$188.29B3.61%31.94%2.65
Mondelez International, Inc. (MDLZ)4.67%$72.00B5.87%29.31%2.70
Chipotle Mexican Grill, Inc. (CMG)4.60%$45.16B7.51%21.48%4.76
Netflix, Inc. (NFLX)4.45%$437.38B19.06%47.03%12.19
Ferrari NV (RACE)4.37%$93.43B7.40%50.05%10.56
Spotify Technology SA (SPOT)4.04%$115.50B13.95%31.51%7.56
Roblox Corp. (RBLX)3.73%$66.83B47.96%23.09%21.39
Market data by FactSet