A
Gen Z's Most Magnetic Brands 2023

MAGNETIC

Index Performance

+5.73%
MAGNETIC
+5.43%
TMLARGE
-0.54%
RSP
Oct 7, 2024Oct 15, 2024Oct 23, 2024Oct 31, 2024Nov 8, 2024Nov 18, 2024Nov 26, 2024Dec 6, 2024Dec 16, 2024Dec 24, 2024Jan 7, 2025-10%0%10%

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?
Sectors
  • Technology Services
    21.18%
  • Consumer Services
    20.97%
  • Consumer Non-Durables
    20.73%
  • Retail Trade
    16.00%
  • Consumer Durables
    10.57%
  • Electronic Technology
    10.55%

Holdings

All holdings as of January 7, 2025
CSV download
Target Corp. (TGT)5.59%$63.81B1.06%25.92%0.83
Starbucks Corp. (SBUX)5.57%$105.26B0.55%21.18%3.68
Samsung Electronics Co., Ltd. (005930)5.53%$254.89B17.35%37.17%1.16
Alphabet, Inc. (GOOGL)5.39%$2.40T15.07%58.67%5.88
Roblox Corp. (RBLX)5.38%$40.23B28.84%25.88%8.39
LVMH Moët Hennessy Louis Vuitton SE (MC)5.35%$335.78B8.80%N/A4.60
Spotify Technology SA (SPOT)5.31%$90.93B19.97%30.92%4.38
Ferrari NV (RACE)5.29%$105.24B6.50%49.70%11.91
Nintendo Co., Ltd. (7974)5.27%$67.74B-17.39%59.81%4.95
The Walt Disney Co. (DIS)5.24%$201.72B2.76%30.08%2.47
Crocs, Inc. (CROX)5.24%$6.47B1.58%59.63%2.51
McDonald's Corp. (MCD)5.21%$207.35B2.70%56.28%10.46
Amazon.com, Inc. (AMZN)5.21%$2.34T11.04%49.03%3.32
Walmart, Inc. (WMT)5.21%$729.51B5.46%24.91%1.07
Mondelez International, Inc. (MDLZ)5.18%$77.95B1.94%31.42%3.26
Netflix, Inc. (NFLX)5.10%$375.82B14.46%47.63%8.53
Apple, Inc. (AAPL)5.02%$3.66T2.02%46.21%9.11
NIKE, Inc. (NKE)4.97%$106.63B-7.53%43.33%2.44
Chipotle Mexican Grill, Inc. (CMG)4.94%$79.02B13.01%22.47%7.49
Market data by FactSet