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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

-3.33%
MAGNETIC
-4.55%
TMLARGE
+0.55%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of April 6, 2026
CSV download
Crocs, Inc. (CROX)6.07%$4.47B-1.50%56.97%1.51
Target Corp. (TGT)5.58%$55.34B-1.68%25.44%0.60
Netflix, Inc. (NFLX)5.57%$417.70B16.46%48.59%9.17
Ferrari NV (RACE)5.57%$80.65B7.03%52.46%8.14
Walmart, Inc. (WMT)5.52%$1.01T4.73%22.94%1.43
Apple, Inc. (AAPL)5.39%$3.80T15.65%48.16%9.35
Mondelez International, Inc. (MDLZ)5.37%$74.83B5.75%31.17%2.33
Amazon.com, Inc. (AMZN)5.35%$2.28T12.38%50.29%3.55
LVMH Moët Hennessy Louis Vuitton SE (MC)5.30%$270.29B-4.58%66.24%4.27
Starbucks Corp. (SBUX)5.29%$107.98B5.53%15.63%3.16
Spotify Technology SA (SPOT)5.28%$99.72B14.41%31.86%5.85
Roblox Corp. (RBLX)5.19%$40.54B35.77%23.75%11.17
Chipotle Mexican Grill, Inc. (CMG)5.19%$43.63B5.41%22.35%4.50
McDonald's Corp. (MCD)5.18%$220.05B3.72%57.81%10.15
Alphabet, Inc. (GOOGL)5.15%$3.62T15.20%59.66%9.35
The Walt Disney Co. (DIS)5.00%$170.56B5.86%30.94%2.62
Samsung Electronics Co., Ltd. (005930)4.97%$814.52B10.88%38.61%2.14
Nintendo Co., Ltd. (7974)4.66%$63.89B86.25%38.94%4.78
NIKE, Inc. (NKE)4.38%$65.18B-0.16%40.40%2.05
Market data by FactSet

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