A
Gen Z's Most Magnetic Brands 2023

MAGNETIC

Index Performance

+3.73%
MAGNETIC
+2.20%
TMLARGE
+6.19%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of October 17, 2024
CSV download
McDonald's Corp. (MCD)5.63%$224.47B-0.12%56.80%9.13
The Walt Disney Co. (DIS)5.46%$175.46B3.54%31.01%2.54
Chipotle Mexican Grill, Inc. (CMG)5.46%$80.96B18.22%26.10%8.38
Ferrari NV (RACE)5.44%$84.64B16.17%49.97%11.06
Walmart, Inc. (WMT)5.43%$652.87B4.77%25.11%0.92
Apple, Inc. (AAPL)5.40%$3.52T4.87%46.26%8.49
Target Corp. (TGT)5.35%$73.19B2.74%27.61%0.76
Spotify Technology SA (SPOT)5.33%$72.85B18.53%29.03%3.89
Nintendo Co., Ltd. (7974)5.31%$61.62B-46.54%61.82%5.38
LVMH Moët Hennessy Louis Vuitton SE (MC)5.31%$326.30B8.80%68.80%4.60
Alphabet, Inc. (GOOGL)5.29%$1.90T13.46%58.05%6.72
Starbucks Corp. (SBUX)5.26%$108.18B-0.62%22.19%3.03
Netflix, Inc. (NFLX)5.21%$301.27B16.35%45.68%8.45
Amazon.com, Inc. (AMZN)5.19%$1.96T10.12%50.14%3.53
Crocs, Inc. (CROX)5.19%$8.17B3.65%61.35%2.61
NIKE, Inc. (NKE)5.14%$99.94B-10.26%44.86%2.54
Mondelez International, Inc. (MDLZ)5.12%$96.06B-1.93%30.03%2.97
Samsung Electronics Co., Ltd. (005930)4.89%$289.50B23.44%39.37%1.70
Roblox Corp. (RBLX)4.60%$24.77B31.26%29.73%7.39
Market data by FactSet