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Gen Z's Most Magnetic Brands 2023

MAGNETIC

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Index Performance

+0.77%
MAGNETIC
+5.50%
TMLARGE
+2.80%
RSP

Overview

Description

An index of Gen Z's Most Magnetic Brands of 2023, by dcdx. Brand Magnetism® is the measure of a brand's ability to attract popular and consistent user-generated content.

  • TickerMAGNETIC
  • Inception Date07/24/2024
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of December 12, 2025
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Samsung Electronics Co., Ltd. (005930)6.86%$477.40B8.80%38.19%1.52
LVMH Moët Hennessy Louis Vuitton SE (MC)6.51%$364.06B-1.71%67.03%4.09
Alphabet, Inc. (GOOGL)6.43%$3.74T16.21%59.66%7.55
Walmart, Inc. (WMT)6.04%$930.12B5.84%22.94%1.24
Apple, Inc. (AAPL)6.01%$4.11T6.43%46.91%9.35
Crocs, Inc. (CROX)5.93%$4.67B-6.20%58.52%1.49
Target Corp. (TGT)5.91%$43.96B-1.55%25.66%0.56
McDonald's Corp. (MCD)5.55%$225.55B2.97%58.19%10.32
Starbucks Corp. (SBUX)5.38%$97.05B2.80%16.36%3.18
The Walt Disney Co. (DIS)5.19%$199.24B3.61%31.94%2.65
Amazon.com, Inc. (AMZN)5.17%$2.42T13.40%50.79%3.52
NIKE, Inc. (NKE)5.07%$99.73B1.01%41.78%2.51
Chipotle Mexican Grill, Inc. (CMG)4.87%$47.79B7.51%21.48%4.76
Nintendo Co., Ltd. (7974)4.62%$87.64B90.56%40.46%7.38
Mondelez International, Inc. (MDLZ)4.53%$69.73B5.87%29.31%2.70
Spotify Technology SA (SPOT)4.31%$123.08B13.95%31.51%7.56
Netflix, Inc. (NFLX)4.11%$434.97B19.06%47.03%12.19
Ferrari NV (RACE)4.06%$86.84B7.40%50.05%10.56
Roblox Corp. (RBLX)3.47%$62.13B47.96%23.09%21.39
Market data by FactSet