THEMATIC
Thematic Stadium Naming Rights Inverse Index

ARENA

Index Performance

-13.61%
ARENA
+5.21%
SPY
Oct 7, 2024Oct 15, 2024Oct 23, 2024Oct 31, 2024Nov 8, 2024Nov 18, 2024Nov 26, 2024Dec 6, 2024Dec 16, 2024Dec 24, 2024Jan 6, 2025-20%-10%0%10%

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?
Sectors
  • Finance
    45.08%
  • Technology Services
    13.48%
  • Transportation
    10.37%
  • Communications
    10.01%
  • Consumer Durables
    7.09%
  • Utilities
    7.00%
  • Consumer Non-Durables
    3.49%
  • Retail Trade
    3.47%

Holdings

All holdings as of January 6, 2025
CSV download
NRG Energy, Inc. (NRG)3.71%$20.00B-10.12%17.32%1.04
Toyota Motor Corp. (7203)3.68%$257.23B0.09%21.31%1.37
Comerica, Inc. (CMA)3.55%$8.29B-9.88%N/A2.87
American Airlines Group, Inc. (AAL)3.53%$11.51B1.22%20.36%0.70
Bank of America Corp. (BAC)3.52%$348.35B14.11%N/A5.40
Lincoln National Corp. (LNC)3.51%$5.45B-35.75%N/A0.87
Raymond James Financial, Inc. (RJF)3.51%$32.62B14.78%84.33%1.07
Capital One Financial Corp. (COF)3.50%$70.01B8.13%N/A1.93
M&T Bank Corp. (MTB)3.49%$32.07B6.89%N/A3.32
Levi Strauss & Co. (LEVI)3.49%$7.08B0.43%60.01%1.54
Wells Fargo & Co. (WFC)3.48%$239.82B22.94%N/A3.72
Petco Health & Wellness Company, Inc. (WOOF)3.47%$1.11B1.16%34.78%0.66
Spotify Technology SA (SPOT)3.46%$91.91B19.97%30.92%4.38
The PNC Financial Services Group, Inc. (PNC)3.45%$77.61B9.05%N/A4.30
JPMorgan Chase & Co. (JPM)3.45%$678.07B11.37%N/A5.34
United Airlines Holdings, Inc. (UAL)3.44%$32.42B2.48%14.38%0.68
MetLife, Inc. (MET)3.43%$56.77B16.22%N/A1.09
Ford Motor Co. (F)3.42%$39.42B5.47%7.13%0.90
Fifth Third Bancorp (FITB)3.40%$28.79B8.42%N/A3.51
FedEx Corp. (FDX)3.40%$65.99B-0.89%20.84%1.21
Fiserv, Inc. (FI)3.40%$116.99B7.02%61.50%6.38
SAP SE (SAP)3.39%$289.00B9.38%73.64%7.21
SoFi Technologies, Inc. (SOFI)3.39%$16.59B30.79%57.17%2.45
AT&T, Inc. (T)3.38%$162.16B-0.45%44.67%2.61
Lumen Technologies, Inc. (Louisiana) (LUMN)3.35%$5.91B-11.54%25.52%1.74
Oracle Corp. (ORCL)3.32%$463.43B8.64%66.74%11.07
Intuit, Inc. (INTU)3.31%$174.99B10.24%71.28%10.62
Xcel Energy, Inc. (XEL)3.29%$37.41B-0.57%29.31%4.71
T-Mobile US, Inc. (TMUS)3.28%$246.46B4.73%49.51%4.35
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