Index Performance
Overview
Description
The AdProfs AdTech Index™ is designed to track the stock market performance of publicly-traded companies that provide advertising technology software and services. By advertising technology, we mean software that enables targeting, delivery, and analysis of digital advertising campaigns. Our intention is to provide a tracker for “pure-play” ad tech stocks. We therefore only include companies that derive the majority of their revenue from advertising technology and related services. This means that we exclude companies with significant ad-tech businesses if it isn’t their primary source of revenue. We also require that ad tech revenue is derived from digital ad campaigns served on third-party digital property (rather than the company’s owned and operated properties). Walled Gardens are therefore excluded, despite having significant ad-tech businesses.
- TickerADTECH
- Inception Date02/14/2023
- WeightingEqual
- # of holdings14
What's inside?
Holdings
All holdings as of October 28, 2024
AppLovin Corp. (APP) | 9.02% | $49.37B | 43.98% | 72.29% | 8.09 |
Taboola.com Ltd. (TBLA) | 7.52% | $1.04B | 28.96% | 26.81% | 0.74 |
The Trade Desk, Inc. (TTD) | 7.44% | $53.42B | 25.91% | 81.10% | 21.88 |
Integral Ad Science Holding Corp. (IAS) | 7.29% | $1.92B | 13.51% | 66.82% | 3.30 |
Viant Technology, Inc. (DSP) | 7.28% | $189.64M | 15.10% | 45.74% | 0.89 |
Innovid Corp. (CTV) | 7.25% | $286.96M | 9.86% | 68.57% | 1.66 |
PubMatic, Inc. (PUBM) | 7.18% | $627.38M | 6.22% | 62.60% | 3.50 |
Perion Network Ltd. (PERI) | 7.09% | $392.18M | -39.10% | 30.99% | 0.03 |
DoubleVerify Holdings, Inc. (DV) | 6.95% | $2.97B | 16.56% | 76.20% | 5.18 |
Magnite, Inc. (MGNI) | 6.76% | $1.81B | 6.78% | 59.85% | 3.33 |
Criteo SA (CRTO) | 6.67% | $2.32B | 0.53% | 49.40% | 1.05 |
LiveRamp Holdings, Inc. (RAMP) | 6.59% | $1.67B | 14.21% | 70.59% | 2.58 |
Outbrain, Inc. (OB) | 6.56% | $217.98M | -5.16% | 21.28% | 0.24 |
Zeta Global Holdings Corp. (ZETA) | 6.40% | $5.49B | 32.61% | 54.33% | 3.85 |