Criteo SA is a global technology company, which specializes in digital performance marketing. The firm enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. It operates through the following segments: Marketing Solutions, Retail Media, and Iponweb. The Marketing Solutions segment is involved in helping advertisers achieve their customer acquisition and retention goals. The Retail Media segment assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals. The iponweb segment specializes in building real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. The company was founded by Jean-Baptiste Rudelle, Franck Le Ouay, Pascal Gauthier, Laurent Quatrefages and Romain Niccoli on November 3, 2005, and is headquartered in Paris, France.