PROS Holdings, Inc. engages in the provision of solutions that optimize the processes of selling and shopping in the digital economy. Its solutions selling, pricing, and revenue management leverage artificial intelligence, self-learning and automation to ensure that every transactional experience is fast, frictionless and personalized for every shopper, supporting both business-to-business and business-to-consumer companies across industry verticals. The company was founded by Mariette M. Woestemeyer and Ronald F. Woestemeyer in 1985 and is headquartered in Houston, TX.