Puma SE engages in the development and sale of sports and sports lifestyle products, which includes footwear, apparel, and accessories. Its brands include puma, cobra golf, and stichd. The firm operates through the following geographical segments: Europe, EEMEA (Eastern Europe, Middle East, Africa, India, Southeast Asia, Australia and New Zealand), North America, Latin America, Greater China, Rest of Asia/Pacific (excluding Greater China, Southeast Asia, Australia and New Zealand), and stichd. The company was founded by Rudolf Dassler on October 1, 1948 and is headquartered in Herzogenaurach, Germany.