Introducing Thematic

The choice of a new generation for consuming investment strategies is the ETF package.

— Ben Johnson, Director of Global Exchange-Traded Fund Research for Morningstar, ETF Prime podcast with Nate Geraci, “2021 Top ETF Stories” interview

We’re excited to introduce Thematic, a modern platform for building, launching, and managing custom investment products at scale, with a focus on indices, Exchange Traded Funds (ETFs) and structured products for asset managers of any size.

At Thematic, we believe that by lowering the barriers to entry for creating investment products, talented investors of all stripes can express their view of the market without requiring access to the resources of BlackRock, Vanguard, Fidelity, or MSCI – or being forced to hire expensive and opaque consultants. By bringing together traditional and modern distribution methods with a SaaS platform optimizing the investment management workflow, we believe that institutional and retail investors alike – and the ETF ecosystem as a whole – will benefit.

Thematic believes that ETFs offer the best investment wrapper in the market due to their inherent low fees and taxes, diversification and intra-day liquidity, and transparent strategies for investors of all sizes and risk tolerances. By building a modern technology stack from the ground up, Thematic aims to provide customized investment products from the best and brightest around the world at the lowest cost.

We’re clearly passionate about this space and are no strangers to developing innovative investment and fintech products – it’s just what we do. In 2006 we started Cake Financial, the first social investing application, and then subsequently went on to develop industry-leading fintech and SaaS products at Brex, Plaid, PayPal, Eventbrite, BlackRock, Airbnb, and Dropbox.

In building Thematic, we’re incredibly fortunate to partner with Lux Capital and Thematic co-founder Peter Hebert. And today we are thrilled to announce that we’re powering two indexes for Lux Capital – with several more coming soon.

Our mission is to enable disruptive new asset managers and investors with domain expertise and market insights to scale the existing world of ETFs and structured products. The future of investing does not need to be solely determined by the incumbents – the global asset managers that control 80%+ of the ETF market today.

If you’re curious and want to learn more about what that looks like, we’ve written a more detailed post of how Thematic works. And if our mission resonates with you and you’re interested in joining our incredible team or having a conversation with us, please let us know. We’d love to hear from you.