THEMATIC
Thematic Stadium Naming Rights Inverse Index

ARENA

Index Performance

-31.09%
ARENA
+9.67%
SPY
Sep 3, 2024Sep 11, 2024Sep 19, 2024Sep 27, 2024Oct 7, 2024Oct 15, 2024Oct 23, 2024Oct 31, 2024Nov 8, 2024Nov 18, 2024Dec 2, 2024-40%-30%-20%-10%0%10%

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?
Sectors
  • Finance
    47.01%
  • Technology Services
    12.80%
  • Transportation
    12.58%
  • Communications
    9.64%
  • Utilities
    6.53%
  • Consumer Durables
    5.72%
  • Retail Trade
    3.09%
  • Consumer Non-Durables
    2.62%

Holdings

All holdings as of December 2, 2024
CSV download
SoFi Technologies, Inc. (SOFI)5.70%$17.26B30.79%57.17%2.45
United Airlines Holdings, Inc. (UAL)5.38%$32.05B2.48%14.38%0.68
Raymond James Financial, Inc. (RJF)3.89%$34.07B14.78%84.33%1.07
Wells Fargo & Co. (WFC)3.88%$250.64B22.94%N/A3.72
American Airlines Group, Inc. (AAL)3.83%$9.60B1.22%20.36%0.70
Spotify Technology SA (SPOT)3.79%$94.13B19.97%30.92%4.38
Capital One Financial Corp. (COF)3.56%$71.54B8.13%N/A1.93
Fiserv, Inc. (FI)3.55%$124.31B7.02%61.50%6.38
T-Mobile US, Inc. (TMUS)3.54%$284.11B4.73%49.51%4.35
M&T Bank Corp. (MTB)3.49%$35.79B6.89%N/A3.32
Bank of America Corp. (BAC)3.39%$360.93B14.11%N/A5.40
JPMorgan Chase & Co. (JPM)3.38%$693.28B11.37%N/A5.34
FedEx Corp. (FDX)3.37%$72.49B-0.47%20.28%1.20
Comerica, Inc. (CMA)3.37%$9.34B-9.88%N/A2.87
NRG Energy, Inc. (NRG)3.31%$20.14B-10.12%17.32%1.04
The PNC Financial Services Group, Inc. (PNC)3.30%$83.86B9.05%N/A4.30
Xcel Energy, Inc. (XEL)3.23%$40.89B-0.57%29.31%4.71
Lincoln National Corp. (LNC)3.22%$6.00B-35.75%N/A0.87
Fifth Third Bancorp (FITB)3.20%$31.90B8.42%N/A3.51
Oracle Corp. (ORCL)3.12%$502.70B6.86%65.96%8.86
MetLife, Inc. (MET)3.10%$60.16B16.22%N/A1.09
Petco Health & Wellness Company, Inc. (WOOF)3.09%$1.35B-0.46%34.85%0.59
AT&T, Inc. (T)3.08%$162.88B-0.45%44.67%2.61
SAP SE (SAP)3.05%$283.39B9.38%73.64%7.21
Lumen Technologies, Inc. (Louisiana) (LUMN)3.03%$7.09B-11.54%25.52%1.74
Ford Motor Co. (F)2.95%$43.64B5.47%7.13%0.90
Intuit, Inc. (INTU)2.84%$177.49B10.24%71.28%10.62
Toyota Motor Corp. (7203)2.77%$234.27B0.09%21.31%1.37
Levi Strauss & Co. (LEVI)2.62%$7.21B0.43%60.01%1.54
Market data by FactSet