THEMATIC
Thematic Stadium Naming Rights Inverse Index

ARENA

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Index Performance

-2.32%
ARENA
+2.44%
SPY

Overview

Description

The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?

Holdings

All holdings as of February 13, 2025
CSV download
Spotify Technology SA (SPOT)4.59%$130.17B18.38%30.06%5.13
Lincoln National Corp. (LNC)4.18%$6.68B25.66%N/A0.72
T-Mobile US, Inc. (TMUS)3.93%$302.65B3.62%47.92%4.51
SAP SE (SAP)3.86%$340.65B9.51%73.19%8.18
NRG Energy, Inc. (NRG)3.83%$21.52B-10.12%17.32%1.05
JPMorgan Chase & Co. (JPM)3.81%$777.93B15.50%N/A5.16
AT&T, Inc. (T)3.72%$183.98B-0.08%42.94%2.60
Wells Fargo & Co. (WFC)3.66%$259.33B7.90%N/A4.06
Fiserv, Inc. (FI)3.64%$130.78B7.14%60.83%7.03
Capital One Financial Corp. (COF)3.60%$75.22B9.72%N/A2.05
Comerica, Inc. (CMA)3.60%$8.78B-3.17%N/A2.91
Bank of America Corp. (BAC)3.44%$352.61B9.96%N/A5.22
Levi Strauss & Co. (LEVI)3.42%$7.21B2.96%60.27%1.30
M&T Bank Corp. (MTB)3.42%$32.71B9.83%N/A3.39
Toyota Motor Corp. (7203)3.39%$247.12B2.91%19.20%1.57
Raymond James Financial, Inc. (RJF)3.39%$32.87B12.10%85.74%1.50
United Airlines Holdings, Inc. (UAL)3.38%$33.18B6.23%13.04%0.90
Oracle Corp. (ORCL)3.35%$486.28B8.64%66.74%11.07
Fifth Third Bancorp (FITB)3.34%$29.22B6.40%N/A3.55
Xcel Energy, Inc. (XEL)3.34%$39.28B-5.43%22.39%4.99
The PNC Financial Services Group, Inc. (PNC)3.33%$77.39B6.28%N/A3.88
MetLife, Inc. (MET)3.30%$56.75B6.10%N/A1.09
SoFi Technologies, Inc. (SOFI)3.23%$16.48B29.33%67.69%4.63
FedEx Corp. (FDX)3.13%$63.37B-0.89%20.84%1.21
Ford Motor Co. (F)3.09%$37.06B5.00%12.65%0.88
American Airlines Group, Inc. (AAL)3.04%$10.34B2.70%21.15%0.78
Intuit, Inc. (INTU)2.97%$163.44B10.24%71.28%10.62
Lumen Technologies, Inc. (Louisiana) (LUMN)2.60%$4.78B-9.95%26.31%1.64
Petco Health & Wellness Company, Inc. (WOOF)2.42%$810.43M1.16%34.78%0.66
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