Thematic Stadium Naming Rights Inverse Index



Index Performance




The Thematic Stadium Naming Rights Index is based on years of research showing companies that spend on naming sports stadiums make other poor business decisions. Bad sports stadium naming right deals are an indication of other poorly allocated marketing decisions and wasteful spending. According to research and analysis in 2007 by Michael Leeds, a sports economist at Temple University, and more recently, Nicholas Rossolillo, President and Investment Advisor at Concinnus Financial, in 2016, independently showed support for this investment thesis. These companies tend to underperform their peer group and the broader market. This is an inverse index that goes up when the underlying stocks go down.

Full methodology
  • TickerARENA
  • Inception Date07/15/2022
  • WeightingEqual
  • # of holdings29
What's inside?


All holdings as of September 22, 2023
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Xcel Energy, Inc. (XEL)3.70%$32.943B-11.38%18.53%3.98x
FedEx Corp. (FDX)3.69%$65.643B-6.72%21.74%1.10x
AT&T, Inc. (T)3.56%$108.093B0.92%44.84%2.36x
NRG Energy, Inc. (NRG)3.54%$8.851B-15.96%15.93%0.71x
Spotify Technology SA (SPOT)3.54%$29.743B13.44%24.05%2.25x
Ford Motor Co. (F)3.54%$48.867B11.85%11.50%0.96x
Toyota Motor Corp. (7203)3.53%$254.782B24.21%19.56%1.44x
T-Mobile US, Inc. (TMUS)3.52%$163.939B-2.56%48.24%3.51x
MetLife, Inc. (MET)3.52%$48.445B6.86%N/A0.88x
Lumen Technologies, Inc. (Louisiana) (LUMN)3.52%$1.522B-20.62%31.11%1.42x
JPMorgan Chase & Co. (JPM)3.51%$423.504B73.72%N/A5.37x
American Airlines Group, Inc. (AAL)3.48%$8.428B4.72%29.51%0.80x
SAP SE (SAP)3.46%$155.571B0.49%71.90%4.62x
M&T Bank Corp. (MTB)3.45%$20.622B62.42%N/A3.17x
Wells Fargo & Co. (WFC)3.44%$150.852B112.20%N/A2.28x
Fiserv, Inc. (FI)3.44%$70.764B6.88%59.48%5.49x
Bank of America Corp. (BAC)3.44%$219.638B67.73%N/A5.58x
Oracle Corp. (ORCL)3.43%$298.723B8.81%64.88%8.19x
The PNC Financial Services Group, Inc. (PNC)3.43%$48.129B50.38%N/A4.06x
Lincoln National Corp. (LNC)3.40%$4.182B-0.63%N/A0.68x
Comerica, Inc. (CMA)3.39%$5.432B63.11%N/A4.55x
Intuit, Inc. (INTU)3.39%$142.532B12.34%69.25%10.29x
United Airlines Holdings, Inc. (UAL)3.38%$14.126B17.06%20.19%0.71x
Capital One Financial Corp. (COF)3.37%$37.484B36.89%N/A1.98x
Raymond James Financial, Inc. (RJF)3.37%$21.137B20.69%86.93%5.12x
Fifth Third Bancorp (FITB)3.36%$17.499B41.14%N/A3.23x
Levi Strauss & Co. (LEVI)3.35%$1.279B-9.24%57.67%1.16x
Petco Health & Wellness Company, Inc. (WOOF)3.26%$0.899B3.37%38.74%0.82x
SoFi Technologies, Inc. (SOFI)2.98%$7.164B73.87%59.98%4.77x
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