Build-A-Bear Workshop, Inc. engages in the provision of interactive retail-entertainment experiences. It operates through the following segments: Direct-To-Consumer (DTC), Commercial, and International Franchising. The DTC segment includes corporately managed locations and other retail delivery operations including e-commerce sites and temporary stores. The Commercial segment focuses on wholesale product selling and licensing intellectual property for third-party use. The International Franchising segment is involved in royalties, product, and fixture sales from other international operations under franchise agreements. The company was founded by Maxine K. Clark in September 1997 and is headquartered in St. Louis, MO.