Grupo Bimbo SA de CV engages in the manufacturing, distribution, and sale of baked products. It operates through the following geographical segments: Mexico, North America, Latin America, and Europe. It offers fresh and frozen sliced bread, buns, cookies, snack cakes, English muffins, bagels, pre-packaged foods, tortillas, salted snacks, and confectionery goods. The company was founded by Lorenzo Servitje, Roberto Servitje Sendra, Jaime Jorba, Alfonso Velasco, Jaime Sendra, and José T. Mata on December 2, 1945 and is headquartered in Mexico City, Mexico.