Brady Corp. engages in the manufacture and market of specialty materials and identification solutions that determines and protects premises, products, and people. The firm operates through the Identification Solutions (IDS) and Workplace Safety (WPS) segments. The IDS segment offers industrial and healthcare identification products. The WPS segment offers compliance products, which are sold under multiple brand names through catalogue and digital to a range of maintenance, repair, and operations customers. Its solutions include Brady LINK360 Software, Brady CenSys, and Brady SmartID Aerospace. The company was founded by William H. Brady Jr. in 1914 and is headquartered in Milwaukee, WI.