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The Coca-Cola Co. (KO)

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March 28, 2025Overvalued
Compared to:

Monster Beverage Corp. (MNST) | PepsiCo, Inc. (PEP) | Consumer Staples Select Sector SPDR Fund (XLP)

Key takeaways
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Coca-Cola's current valuation appears slightly overvalued based on its high EV/EBITDA and EV/Sales multiples compared to industry averages, despite strong profitability metrics. The premium valuation seems to price in optimistic growth prospects and brand strength, but may not fully account for risks such as high debt levels, the ongoing tax dispute, and changing consumer preferences.

  • Coca-Cola's gross profit margins are significantly higher than the industry average (59.54%-62.40% vs. 42.61%), indicating a strong competitive advantage in cost management and pricing.
  • The company's debt-to-equity ratio is substantially higher than the industry average (161.00%-182.83% vs. 50.69%), posing a potential risk to its financial stability and flexibility.
  • Net operating cash flow has fluctuated significantly, ranging from -$1.259 billion to $3.951 billion, highlighting potential inconsistencies in earnings quality and working capital management.
  • Despite a tight liquidity position (current ratio ranging from 1.03 to 1.08), Coca-Cola is focused on strategic growth initiatives in emerging markets and innovation, as emphasized in the recent earnings call.
  • The ongoing tax dispute with the IRS, involving $6 billion in additional taxes and interest, represents a major legal and financial risk that could impact future profitability and cash flow.
  • Coca-Cola's stock has outperformed the Consumer Staples Select Sector SPDR Fund (XLP) and PepsiCo (PEP) over the past year, suggesting positive investor sentiment driven by recent performance and strategic initiatives.
  • Management's guidance for 2025 includes organic revenue growth of 5% and comparable EPS growth of 2% to 3%, indicating a cautious but optimistic outlook in a dynamic external environment.
Evaluation summary
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  1. Company Overview:

    • The Coca-Cola Co. (KO) is a global beverage company that manufactures and markets non-alcoholic beverages. Its key products include Coca-Cola, Sprite, Fanta, and other Coca-Cola branded beverages, as well as Costa coffee, Fuze Tea, and various juices, dairy, and plant-based drinks. The company operates through six segments: Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments.
    • The company's major customers include bottling partners, retailers, wholesalers, and foodservice distributors worldwide. While specific revenue contributions by product are not detailed in the provided data, the company's SEC filings highlight the importance of its core Coca-Cola brand and its expanding portfolio of other beverages.
    • The benchmarks used for comparative analysis include the Consumer Staples Select Sector SPDR Fund (XLP), and industry peers include Monster Beverage Corp. (MNST) and PepsiCo, Inc. (PEP).
  2. Financial Performance:

    • The Coca-Cola Co.'s financial performance shows fluctuating revenue and profitability over the past year. Quarterly revenue ranged from $11.256 billion to $12.306 billion. Net income varied from $2.195 billion to $3.177 billion per quarter.
    • Gross profit margins have been consistently strong, ranging from 59.54% to 62.40%, significantly exceeding the industry average of 42.61%. However, net profit margins have fluctuated, ranging from 19.4% to 28.22%, also above the industry average of -0.76%. EBITDA margins have remained relatively stable, ranging from 21.25% to 24.75%, again exceeding the industry average of 6.49%.
    • Return on Assets (ROA) ranged from 10.21% to 10.96%, Return on Equity (ROE) ranged from 39.40% to 41.86%, and Return on Invested Capital (ROIC) ranged from 16.01% to 17.55%. These figures are significantly higher than the industry averages of -11.69%, 1.06%, and -29.49% respectively, indicating strong profitability and efficient use of capital.
    • The recent earnings call highlighted that Coca-Cola reported strong Q4 2024 results, with 7% comparable EPS growth for the full year, driven by robust organic revenue growth and margin expansion.
  3. Operational Efficiency:

    • The balance sheet analysis reveals that total assets have fluctuated between $99.392 billion and $106.266 billion. Cash and short-term investments have ranged from $14.571 billion to $18.993 billion. Total liabilities have ranged from $71.446 billion to $78.112 billion, while total equity has ranged from $26.372 billion to $28.154 billion.
    • Working capital has been inconsistent, ranging from $748 million to $2.336 billion, indicating potential inefficiencies in managing current assets and liabilities.
    • Net operating cash flow has fluctuated significantly, ranging from -$1.259 billion to $3.951 billion per quarter. Capital expenditure has increased from $370 million to $803 million. Free cash flow to equity has also varied widely, from $158 million to $3.163 billion.
    • Capital expenditure has increased, with $803 million spent in the most recent quarter. Depreciation, depletion, and amortization remained relatively stable at around $262 million to $276 million per quarter.
    • The company paid cash dividends of approximately $2.085 billion to $4.085 billion per quarter. Share repurchases are reflected in the change in capital stock, which ranged from -$25 million to -$537 million.
    • The current ratio ranged from 1.03 to 1.08, and the quick ratio ranged from 0.84 to 0.92, both below the industry average of 2.07 and 1.57 respectively, suggesting a tight liquidity position.
    • The debt-to-equity ratio has been high, ranging from 161.00% to 182.83%, significantly above the industry average of 50.69%, indicating high financial leverage.
  4. Growth Opportunities:

    • Coca-Cola is focused on long-term growth in emerging markets like India and Mexico, supported by strategic investments and strong partnerships, as highlighted in the earnings call.
    • The company is prioritizing innovation to drive both short-term buzz and lasting impact, with a focus on scaling successful innovations across its portfolio.
    • The company is investing to improve execution, build capabilities, and get more granular across its strategic growth flywheel, integrating product, digital, live, and retail experiences.
    • The company is leveraging emerging technologies like generative AI in marketing.
    • The company is focused on offering a range of product and packaging options to cater to different consumer needs and price points, ensuring affordability while also capturing premium opportunities.
    • The company is making progress across the total beverage portfolio, delivering ongoing growth in sparkling soft drinks and momentum in other categories like value-added dairy and tea, tailored to local consumer needs.
  5. Recent Developments and Market Sentiment:

    • The recent earnings call on February 11, 2025, highlighted Coca-Cola's focus on productivity and efficiency, allowing for continued investment in growth while improving margins. The company is prepared to manage various external factors, including currency fluctuations, commodity price changes, and regulatory shifts.
    • Market sentiment appears positive, driven by the company's strong Q4 2024 results and its strategic initiatives. The stock price has increased from approximately $63 in late January 2025 to around $70 by late March 2025, reflecting positive investor reaction to the earnings report.
    • Analysts are focused on the global consumer environment, organic revenue growth, margin and profitability drivers, and potential impacts from regulatory changes and GLP-1 drugs.
    • These developments align with the company's strategic objectives of driving sustainable growth, improving profitability, and adapting to changing consumer preferences.
  6. Risks and Threats:

    • The ongoing tax dispute with the IRS represents a major legal and financial risk, with the company paying $6 billion in additional taxes and interest while appealing the Tax Court's decision.
    • Exposure to foreign currency exchange rate fluctuations and volatile global economic and political conditions poses a risk to the company's financial performance.
    • Increasing competition and changing consumer preferences towards healthier beverages present a challenge to Coca-Cola's market share and revenue growth.
    • Potential supply chain disruptions, commodity cost increases, and other operational risks could impact profitability.
    • Regulatory risks, including taxes on sugary drinks and environmental regulations, could also affect the company's business.
  7. Valuation Analysis:

    • The Enterprise Value to EBITDA ratio ranged from 21.78 to 31.29, and the Enterprise Value to Sales ratio ranged from 6.32 to 7.33. These ratios suggest that Coca-Cola is relatively highly valued compared to the industry average, as the industry average for Enterprise Value to Sales is 3.69.
    • Potential catalysts include successful innovation, expansion into new markets, and resolution of the tax dispute with the IRS. Headwinds include increasing competition, changing consumer preferences, and macroeconomic pressures.
  8. Price Performance:

    • The Coca-Cola Co.'s stock price has shown a positive trend in early 2025, increasing from approximately $63.40 on January 27, 2025, to around $70.02 on March 26, 2025.
    • KO has generally outperformed the Consumer Staples Select Sector SPDR Fund (XLP) and peers like PepsiCo, Inc. (PEP) over the past year. However, it has lagged Monster Beverage Corp. (MNST) over a three-year period.
    • Recent price movements have been influenced by the company's earnings report and positive market sentiment.
  9. Future Outlook:

    • Management expects organic revenue growth of 5% for 2025 and comparable EPS growth of 2% to 3%. They anticipate a dynamic external environment but remain confident in delivering sustained performance.
    • Analysts are focused on the company's ability to manage costs, drive revenue growth, and adapt to changing consumer preferences.
    • Recent news and developments, such as the company's focus on innovation and emerging markets, are expected to positively influence its future performance.
  10. Summary:

    • The Coca-Cola Co. is a global beverage leader with strong profitability metrics but faces challenges related to debt, competition, and evolving consumer preferences.
    • Strengths: Strong brand recognition, global reach, high gross profit margins, and efficient use of capital.
    • Weaknesses: High debt-to-equity ratio, tight liquidity position, and fluctuating cash flow.
    • Opportunities: Expansion into new markets, innovation in product offerings, and strategic partnerships.
    • Threats: Ongoing tax dispute with the IRS, increasing competition, changing consumer preferences, and macroeconomic pressures.
    • The company's financial health is relatively stable, but its high debt levels and ongoing tax dispute require close monitoring.
    • Critical factors for future performance include managing costs, driving revenue growth, and adapting to changing consumer preferences.
    • Areas requiring further monitoring include the company's debt levels, liquidity position, and the outcome of the tax dispute with the IRS.
    • Overall, Coca-Cola presents a mixed investment profile. While it has strong brand recognition and global reach, its high debt levels and ongoing tax dispute pose significant risks. The company's growth potential is balanced against these risks, and its position relative to industry trends and recent developments requires careful consideration. Potential catalysts include successful innovation and expansion into new markets, while headwinds include increasing competition and changing consumer preferences. The company's overall investment characteristics suggest a stable, albeit leveraged, company with moderate growth potential.
Price history
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Fundamentals
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Insights
  • Coca-Cola maintains strong profitability metrics, with gross, net, and EBITDA margins significantly exceeding industry averages, but recent trends indicate a decline in these margins.
  • The company's high debt-to-equity ratio and increasing long-term debt levels raise concerns about its financial leverage and solvency.
  • While Coca-Cola demonstrates efficient asset utilization, its tight liquidity position, as indicated by low current and quick ratios, could pose challenges in meeting short-term obligations.
  • Fluctuations in net operating cash flow and free cash flow, coupled with volatile working capital management, highlight potential inconsistencies in earnings quality.
  • The ongoing tax dispute with the IRS and increasing operating expenses present significant risk factors that could impact Coca-Cola's financial performance and strategic flexibility.
Analysis
  • Revenue - Revenue has shown a slightly increasing trend over the past several years, but recent quarterly data indicates a decrease. - The company's revenue growth has been modest, and recent decreases indicate potential challenges. - Sales/revenue, total capital expenditure, and net operating cash flow are greater than the industry average.
    • Profitability
      • The gross profit margin, net profit margin, and EBITDA margin are all greater than the industry average.
      • Increasing operating expenses have put pressure on the company's margins and profitability.
      • Overall profitability has decreased, reflecting the impact of higher expenses and lower margins.
    • Liquidity
      • The current ratio and quick ratio are less than the industry average, suggesting a tight liquidity position.
      • The company may have difficulty meeting its short-term obligations if sales slow down.
    • Solvency
      • The total debt to total equity ratio and debt/EBITDA are greater than the industry average, indicating a high level of financial leverage.
      • The company's capital structure is heavily reliant on debt, which could increase its financial risk.
    • Operational Efficiency
      • The high gross profit margin and EBITDA margin suggest that the company is efficiently utilizing its assets to generate revenue.
      • The company needs to focus on controlling operating expenses and improving its efficiency to boost profitability.
    • Cash Flow Analysis - Net operating cash flow and free cash flow have fluctuated, reflecting the company's overall profitability and capital spending. - The company's ability to generate free cash flow is critical for debt repayment, dividend growth, and investment in organic growth opportunities.
    • Risk Factors
      • The high debt-to-equity ratio and increasing long-term debt are potential red flags.
      • The company's ongoing tax dispute with the IRS could impact its financial flexibility and capital allocation decisions.
    • Future Outlook
      • Future income statement performance will depend on the company's ability to grow revenue and control expenses.
      • The company's balance sheet is likely to remain relatively stable in the near term, with continued investments in property, plant, and equipment.
      • The company's debt levels are likely to remain high, which could limit its financial flexibility.
Financial statements
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Public filings
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  • Coca-Cola faces increasing competition and evolving consumer preferences, but maintains a strong market position and diversified portfolio of brands
  • The ongoing tax dispute with the IRS represents a major legal and financial risk, with the company paying $6 billion in additional taxes and interest while appealing the Tax Court's decision
  • The company has been actively reshaping its bottling operations through refranchising, while also making strategic acquisitions and divestitures to enhance its portfolio
  • Operational risks include supply chain disruptions, commodity cost inflation, and foreign exchange volatility, which have impacted profitability in recent periods
  • Despite these challenges, Coca-Cola maintains a robust liquidity position and cash flow generation, allowing it to invest in the business and return capital to shareholders

Core Business and Operations:

  • Coca-Cola is a global beverage leader facing increasing competition and evolving consumer preferences, but maintains a strong market position and diversified portfolio of brands
  • The company operates through six operating segments: Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments
  • Key products include Coca-Cola, Sprite, Fanta, and other Coca-Cola branded beverages, as well as Costa coffee, Fuze Tea, and various juices, dairy, and plant-based drinks
  • Major customers include bottling partners, retailers, wholesalers, and foodservice distributors around the world

Industry and Market Trends:

  • The global beverage industry is highly competitive, with Coca-Cola facing competition from other major players like PepsiCo, Dr Pepper Snapple Group, Nestlé, and various regional and local brands
  • Industry trends include growing consumer demand for healthier, low-sugar, and functional beverages, as well as the shift towards e-commerce and direct-to-consumer channels
  • Regulatory environment includes taxes on sugary beverages in certain markets, as well as increasing focus on sustainability and environmental impact

Recent Events:

  • Acquired certain brands in Asia Pacific in May 2023
  • Refranchised bottling operations in Vietnam, India, Bangladesh, and the Philippines in 2023 and 2024
  • Sold a portion of ownership stake in Coca-Cola Consolidated, Inc. in 2024
  • Recorded significant impairment charges related to the BodyArmor and Latin America trademarks in 2024

Risk Factors:

  • Ongoing tax dispute with the IRS, which could result in significant additional tax liabilities if the company does not prevail on appeal
  • Exposure to foreign currency exchange rate fluctuations and volatile global economic and political conditions
  • Increasing competition and changing consumer preferences towards healthier beverages
  • Potential supply chain disruptions, commodity cost increases, and other operational risks
  • Legal and regulatory risks, including taxes on sugary drinks and environmental regulations

Legal Matters:

  • Ongoing tax dispute with the IRS regarding transfer pricing adjustments for the 2007-2009 tax years, with the company paying $6 billion in additional taxes and interest in 2024 while appealing the Tax Court's decision
  • No other material legal proceedings identified beyond the tax dispute

Management's Discussion and Analysis:

  • Coca-Cola's business is somewhat seasonal, with the second and third quarters typically seeing the highest sales volumes
  • Unit case volume and concentrate sales volume are key performance metrics, with differences between the two driven by factors like inventory practices, supply point changes, and product mix
  • Gross profit margin, operating margin, and effective tax rate are important indicators of profitability
  • The company has a strong liquidity position, generating significant cash flow from operations and maintaining access to debt markets, which helps manage the potential tax liabilities from the IRS dispute
Earnings calls
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Earnings Report 2024Q4 (2025-02-11)

Key takeaways
  1. Focus on Productivity and Efficiency: Coca-Cola is realizing benefits from its marketing transformation and other productivity initiatives, allowing for continued investment in growth while improving margins.
  2. Navigating a Dynamic Environment: The company is prepared to manage various external factors, including currency fluctuations, commodity price changes, and regulatory shifts, through hedging, mix management, and supply chain adjustments.
  3. Strategic Emphasis on Affordability and Premiumization: Coca-Cola is focused on offering a range of product and packaging options to cater to different consumer needs and price points, ensuring affordability while also capturing premium opportunities.
  4. Long-Term Growth in Emerging Markets: Despite short-term challenges, the company remains optimistic about long-term growth opportunities in emerging markets like India and Mexico, supported by strategic investments and strong partnerships.
  5. Innovation as a Key Driver: Coca-Cola is prioritizing innovation to drive both short-term buzz and lasting impact, with a focus on scaling successful innovations across its portfolio.
Focus of management’s prepared remarks
  • 2024 Performance Overview: Coca-Cola is pleased with its 2024 results, which included volume growth, robust organic revenue growth, and comparable gross and operating margin expansion, leading to 7% comparable EPS growth despite currency headwinds and bottler refranchising.
  • All-Weather Strategy: The company's all-weather strategy demonstrates agility in navigating challenges and continuing growth, providing confidence in delivering on 2025 guidance and longer-term objectives.
  • Industry Strength and Opportunities: Coca-Cola operates in a great industry with steady growth and vast opportunities across consumer segments, customer types, beverage categories, and geographies.
  • Portfolio and Franchise System: The company leverages the power of its portfolio and the local expertise of its franchise system to capitalize on opportunities, driving overall share gains across global beverage categories.
  • Total Beverage Portfolio Growth: Progress is being made across the total beverage portfolio, delivering ongoing growth in sparkling soft drinks and momentum in other categories like value-added dairy and tea, tailored to local consumer needs.
  • Asia Pacific Performance: Volume growth in Asia Pacific benefited from successful integrated marketing campaigns and affordability initiatives, including refillable offerings.
  • EMEA Performance: In Europe, revenue and profit grew despite volume declines, driven by experiential marketing campaigns and innovation. Eurasia and the Middle East returned to volume growth despite macro headwinds, emphasizing localness and affordability.
  • Latin America Performance: Latin America experienced volume, revenue, and profit growth despite macroeconomic pressures, driven by trial recruitment and increased single-serve offerings.
  • North America Performance: North America grew transactions and volume, with robust top-line and profit growth, led by Trademark Coca-Cola and fairlife.
  • Strategic Growth Flywheel: The company is investing to improve execution, build capabilities, and get more granular across its strategic growth flywheel, integrating product, digital, live, and retail experiences.
  • Marketing Transformation: Tangible results are being seen from the marketing transformation, with Trademark Coca-Cola's retail sales increasing approximately $40 billion over the past 3 years.
  • Innovation Focus: Innovation prioritizes bigger and bolder bets, with clear objectives for both short-term buzz and lasting impact, improving multiyear success rates.
  • Digital Capabilities and Commercial Excellence: The system is investing heavily in digital capabilities and sticking to the fundamentals of commercial excellence to accelerate consumer recruitment, increase consumption, and win in the market.
  • 2025 Outlook: The company anticipates a dynamic external environment in 2025 but remains primed to capture opportunities and deliver sustained performance, leveraging its portfolio, distribution system, and employees.
  • Financial Guidance: The company expects organic revenue growth of 5% and comparable EPS growth of 2% to 3% for 2025, with currency headwinds and an increased effective tax rate.
  • Capital Allocation: The company prioritizes agility in its capital allocation policy, focusing on investing in the business, growing the dividend, and offsetting dilution from stock options.
Focus of the analyst Q&A
  • Consumer Environment:
    • What is the perspective on the global consumer environment, particularly in developed markets like the U.S. and Western Europe?
    • How is the company viewing consumer sentiment and spending patterns across different income segments and regions?
  • Organic Revenue Growth:
    • What is the expected balance between volume and price/mix in the 5% organic revenue growth forecast for 2025?
    • How will pricing be managed in 2025, considering factors like low-end consumer stress, FX pressure, and volatile external circumstances?
  • Organic Sales Growth Phasing:
    • How should organic sales growth be phased throughout 2025, considering the moving parts seen in Q4?
    • How will the pricing impact from emerging markets or inflationary countries fade as the year progresses?
  • Industry Growth Comparison:
    • How does the 5% to 6% organic sales growth target compare against overall industry growth expectations?
    • What was the industry's exit rate, and what are the expectations for industry growth in the coming year?
  • Margin and Profitability Drivers:
    • What are the key drivers behind the implied margin and profitability progress, net of FX pressures and higher tax rates?
    • Are there any timing considerations for margin performance throughout the year, beyond the number of days in each fiscal quarter?
  • Global Trade Environment:
    • What are the company's thoughts on the global trade environment, particularly regarding tariffs?
    • What exposures exist in terms of import and export, and what are the secondary impacts on commodities?
  • Regulatory Changes and GLP-1 Drugs:
    • What percentage of the domestic portfolio might be subject to potential regulatory changes from a new administration?
    • How quickly can the portfolio be adapted if regulatory changes are implemented?
    • How are potential impacts on consumption from GLP-1 drugs being considered, and has the thinking on this potential headwind changed?
  • Cash and Capital Allocation:
    • How will cash or capital allocation be approached once substantial cash payments are behind the company?
    • Will there be a shift towards buybacks or more aggressive M&A activity?
  • Modern Soda Shelves:
    • What are the thoughts on the "modern soda shelves" concept, such as those created by Walmart?
    • Is this a fad, or does it represent a departure and a response to consumer needs?
  • Aluminum Costs and Affordability:
    • How might incremental moves in aluminum prices impact the cost per case outlook?
    • How can the system respond to incremental inflation from aluminum while ensuring affordability and volume durability?
  • Mexico Performance:
    • What is the playbook for managing cycles, regulations, and taxes in Mexico?
    • Are you embedding a deceleration in volumes there?
    • What are the potential risks of recession or a stronger dollar?
  • Innovation and North America Mix:
    • How much of the strong delivery in North America, particularly the 12% growth in price/mix, is driven by Fairlife or away-from-home recovery?
    • Should we expect that comparison to lead to a deceleration there?
  • Volume Growth Expectations:
    • Is the expectation for volume growth to fall short of the typical 2% to 3% growth range, or just at the lower end of that range?
    • Are there any offsets or areas of concern that might impact volume growth?
  • India Refranchising:
    • What attributes does the new local partner bring that could accelerate the business in India to the next level?
  • Hyperinflation Environment:
    • Is the company done with pricing in hyperinflationary environments, or will there be price cuts?
    • Is there a real reason for these environments to moderate, at least for the next couple of quarters?
  • Packaging Mix and Aluminum Tariffs:
    • How much of a mix shift is necessary to go more toward plastic and less toward aluminum cans in the event of a sharp increase in can costs?
    • Is a 1% change in mix big enough to really influence the cost structure?
  • Asia Pacific Price/Mix:
    • What are the moving parts in Asia Pacific that led to price/mix being down, partially offset by some pricing?
    • How do you reconcile this with market share gains in South Korea and Japan and losses in Indonesia and Bangladesh?
Summary
  1. Financial Performance

    Coca-Cola reported strong Q4 2024 results, with 7% comparable EPS growth for the full year, driven by robust organic revenue growth and margin expansion. Q4 organic revenue grew by 14%, with unit case volume up 2%. Comparable gross margin increased by approximately 160 basis points, and comparable operating margin increased by approximately 80 basis points. Q4 comparable EPS was $0.55, up 12% year-over-year, despite currency and refranchising headwinds. Adjusted free cash flow conversion was 93% for 2024. The company projects 2% to 3% comparable EPS growth for 2025.

  2. Revenue Drivers

    Revenue growth was driven by a combination of volume growth and price/mix improvements. Price/mix growth of 9% in Q4 was attributed to pricing actions and favorable mix, with approximately 8 points from pricing and 1 point from mix. Excluding intense inflationary pricing, organic revenue growth was above the long-term growth algorithm. Volume growth was supported by successful marketing campaigns, affordability initiatives, and innovation. Trademark Coca-Cola, Sprite, Fanta, and Minute Maid showed improved volume performance in China. Maza became the company's 30th $1 billion brand.

  3. Profit Margins and Cost Management

    Comparable gross margin expanded by approximately 160 basis points, and comparable operating margin expanded by approximately 80 basis points in Q4. Bottler refranchising positively impacted gross margin, while currency headwinds negatively impacted operating margin. The company is focused on driving productivity across all areas, including marketing, and expects marketing expense to be elevated versus the prior year but manageable. They anticipate modest expansion at the gross margin line.

  4. Guidance and Outlook

    Coca-Cola expects organic revenue growth of 5% for 2025, at the high end of its long-term growth algorithm. They anticipate a 3- to 4-point currency headwind to comparable net revenues and a 6- to 7-point currency headwind to comparable EPS. The underlying effective tax rate for 2025 is expected to increase to 20.8%. Comparable EPS growth is projected at 2% to 3%. The company expects to generate approximately $9.5 billion of free cash flow in 2025. Bottler refranchising is expected to be a slight headwind to comparable net revenues and comparable EPS.

  5. Strategic Initiatives

    The company is focused on executing its all-weather strategy, which includes amplifying what is working and fine-tuning where needed. Key initiatives include strengthening alignment across the franchise system, investing in digital capabilities, driving affordability and premiumization, and improving product availability. The company is also investing in innovation, with a focus on bigger and bolder bets. They are leveraging emerging technologies like generative AI in marketing.

  6. Management Commentary

    Management expressed confidence in delivering on the 2025 guidance and longer-term objectives. They emphasized the company's agility in navigating market dynamics and its ability to capitalize on opportunities. They highlighted the strength of the company's portfolio, distribution system, and employees. They also noted the importance of investing in execution, building capabilities, and getting more granular across the strategic growth flywheel. James Quincey stated, "We are responding to market dynamics locally to execute on our global objectives." John Murphy emphasized the company's focus on driving balanced volume and price/mix.

  7. Industry and Market Conditions

    Management views the beverage industry as strong with steady growth and vast opportunities. They noted that consumer demand held up well during the quarter, despite a dynamic operating environment. They acknowledged some macroeconomic pressures in certain markets, such as North Africa and Nigeria, but overall, they see continued robustness and growth across consumers. They expect the external environment to be dynamic in 2025.

Comparative analysis
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Benchmarks (as of 2025-03-12)
Consumer Staples Select Sector SPDR Fund (XLP)
  • Performance Comparison:

    • The Coca-Cola Co. (KO) has generally outperformed the Consumer Staples Select Sector SPDR Fund (XLP) across various time periods. Year-to-date, KO has significantly outperformed XLP with a return of 13.1% compared to 1.7% for XLP. Over the past one, two, and three years, KO has also shown superior performance, with returns of 17.93%, 24.31%, and 29.77% respectively, compared to XLP's 7.6%, 17.69%, and 20.16%.
    • KO has consistently outperformed XLP, indicating a strong relative performance.
  • Risk and Return Analysis:

    • KO has provided higher annualized returns compared to XLP over the past one, two, and three years. The one-year annualized return for KO is 17.93% versus 7.6% for XLP.
    • KO has generally exhibited higher annualized volatility compared to XLP. For example, in Q1 2025, KO's volatility was 24.59% compared to XLP's 15.93%.
    • The maximum drawdown for KO was -17.27% on 10/05/2023, while for XLP it was -16.3% on 10/07/2022. This suggests that KO has a slightly higher risk profile in terms of potential peak-to-trough declines.
  • Risk-Adjusted Performance:

    • KO has generally offered a better risk-adjusted return as indicated by its higher Sharpe Ratio compared to XLP.
    • The beta value of KO has consistently been below 1, indicating that it is less sensitive to market movements compared to XLP. In Q1 2025, the beta for KO was -0.02, while the beta for XLP was 0.18.
  • Overall Assessment:

    • The Coca-Cola Co. (KO) has demonstrated superior performance compared to the Consumer Staples Select Sector SPDR Fund (XLP) across various metrics, including historical performance, annualized returns, and risk-adjusted returns. While KO has exhibited slightly higher volatility and drawdown, its higher Sharpe Ratio suggests that it offers a better risk-adjusted return. The beta values indicate that KO is less sensitive to market movements compared to XLP.
    • The trend of KO outperforming XLP suggests that KO may be a more attractive investment option within the consumer staples sector. However, investors should consider their risk tolerance and investment objectives before making any decisions.
Peers Price History(as of 2025-03-12)
  • Performance Comparison:

    • The Coca-Cola Co. (KO) has shown mixed performance compared to Monster Beverage Corp. (MNST) and PepsiCo, Inc. (PEP). Over the past year, KO has significantly outperformed both MNST and PEP, with a return of 17.93% compared to -10.6% and -7.38%, respectively. However, over a 3-year period, KO's performance (29.77%) lagged behind MNST (48.57%) but surpassed PEP (3.84%). Year-to-date, KO has also outperformed, with a return of 13.1% compared to MNST's 4.0% and PEP's -0.49%.
  • Risk and Return Analysis:

    • The annualized returns show that KO has provided higher returns than PEP over 1, 2, and 3-year periods. However, MNST's 3-year annualized return of 14.11% is higher than KO's 9.08%.
    • In terms of annualized volatility, MNST consistently exhibits higher volatility compared to KO and PEP. For example, as of March 12, 2025, MNST's volatility was 28.24%, while KO's was 22.27% and PEP's was 25.84%. This indicates that MNST's returns come with higher risk.
    • The maximum drawdown for KO was -17.27% on 10/05/2023, which is less severe than MNST's -26.04% on 08/08/2024 and PEP's -23.3% on 01/10/2025. This suggests that KO has a more conservative risk profile compared to its peers.
  • Risk-Adjusted Performance:

    • The Sharpe Ratio analysis indicates that KO generally offers a better risk-adjusted return compared to MNST and PEP. As of March 12, 2025, KO's Sharpe Ratio was 1.25, while MNST's was -0.27 and PEP's was -0.3. This suggests that KO provides better returns for the level of risk taken.
    • The Beta value of KO has generally remained below 1, indicating lower sensitivity to market movements compared to MNST and PEP. As of March 12, 2025, KO's beta was -0.02, MNST's was 0.12, and PEP's was -0.07, further supporting the notion that KO is less volatile than its peers.
  • Overall Assessment:

    • The Coca-Cola Co. (KO) presents a more stable and less volatile investment option compared to Monster Beverage Corp. (MNST) and PepsiCo, Inc. (PEP). While MNST has shown potential for higher returns, it comes with significantly higher volatility and drawdowns. PEP, while also relatively stable, has generally underperformed KO in terms of returns and risk-adjusted performance.
    • Recent trends indicate that KO has been outperforming its peers in the short term, with a strong year-to-date performance and a higher Sharpe Ratio. The lower beta and smaller drawdowns suggest that KO is a more conservative investment choice, suitable for investors seeking stability and consistent returns.
Peers Fundamentals(as of 2024-12-31)
  1. Market Position and Size:

    • The Coca-Cola Co. (KO) holds a dominant market position with a market capitalization of $300,811.94 million, significantly larger than Monster Beverage Corp. (MNST) at $52,939.85 million and PepsiCo, Inc. (PEP) at $203,215.155 million.
    • KO's revenue for the most recent quarter is $46,766 million, which is less than PEP's $91,853 million but substantially greater than MNST's $7,492.71 million. Its EBITDA is $11,015 million, again less than PEP's $18,049 million but much higher than MNST's $2,010.73 million. KO's net income stands at $10,631 million, exceeding both MNST's $1,509.05 million and PEP's $9,578 million.
    • This indicates that while KO may not generate as much revenue as PEP, it maintains a strong market presence and achieves higher net income, reflecting efficient operations.
  2. Profitability and Efficiency:

    • KO exhibits strong profitability with a Gross Profit Margin of 61.16%, surpassing MNST (54.04%), PEP (54.84%), and the industry average (42.61%). Its EBITDA Margin is 23.55%, lower than MNST's 26.84% but higher than PEP's 19.65% and the industry average of 6.49%. The Net Profit Margin for KO is 22.73%, outperforming MNST (20.14%), PEP (10.43%), and the industry average (-0.76%).
    • These figures suggest that KO excels in cost management and brand power, leading to superior profitability compared to its peers and industry standards.
  3. Financial Health and Stability:

    • KO's Current Ratio is 1.03, which is less than MNST's 3.32 and the industry average of 2.07, but greater than PEP's 0.82. Its Quick Ratio is 0.84, lower than MNST's 2.65 and the industry average of 1.57, but higher than PEP's 0.65. The Total Debt to Total Equity Ratio is 182.83, higher than MNST's 7.29 and the industry average of 50.69, but lower than PEP's 264.68. KO's Debt / EBITDA is 4.04, exceeding MNST (0.19), PEP (2.45), and the industry average (1.73).
    • These metrics indicate that KO's liquidity position is weaker compared to MNST and the industry average, while its debt levels are relatively high. This could pose challenges in meeting short-term obligations and may limit financial flexibility.
  4. Valuation and Market Perception:

    • KO's Price To Earnings ratio is 28.42, which is less than MNST's 36.52 and the industry average of 34.47, but greater than PEP's 21.32. The Price to Book Ratio is 12.1, exceeding MNST (8.89), PEP (11.27), and the industry average (11.83). KO's Price To Sales Ratio is 6.46, lower than MNST's 7.36 but higher than PEP's 2.22 and the industry average of 3.53.
    • These valuation metrics suggest that KO is reasonably valued compared to its earnings and book value. However, its higher price-to-sales ratio indicates that investors are paying a premium for each dollar of sales.
  5. Cash Flow and Capital Management:

    • KO's Net Operating Cash Flow is $6,805 million, greater than MNST's $1,928.53 million but less than PEP's $12,507 million. Its Total Capital Expenditure is $2,064 million, exceeding MNST's $306.43 million but less than PEP's $5,318 million. KO's Free Cash Flow is $4,741 million, higher than MNST's $1,622.1 million but lower than PEP's $7,189 million.
    • KO generates substantial cash flow from operations, but its capital expenditures reduce its free cash flow. Compared to its market cap, KO's cash flow generation is solid but not exceptional.
  6. Growth and Future Prospects:

    • KO shows consistently lower growth in most metrics compared to the peer group average, especially in recent years. Its year-to-year growth rates fluctuate significantly, and its 3-year and 5-year CAGR figures are generally lower than the peer group average, indicating slower long-term growth.
    • The declining growth trend in profitability and cash flow metrics raises concerns about its future prospects.
  7. Potential for Investment:

    • From an investment perspective, KO presents a mixed picture. Its strong profitability and dominant market position make it an attractive investment, but its slower growth rates and higher debt levels raise some concerns.
    • Investors should carefully consider KO's valuation, growth potential, and financial stability compared to its peers and industry benchmarks before making an investment decision.
  8. Key Risks and Considerations:

    • KO's liquidity position is weaker compared to MNST and the industry average, while its debt levels are relatively high. This could pose challenges in meeting short-term obligations and may limit financial flexibility.
    • KO's slower growth rates compared to peers could pose challenges to its long-term competitive advantage.
  9. Overall Assessment:

    • KO's overall financial health is solid, characterized by strong profitability and a dominant market position. However, its liquidity and debt levels raise some concerns, and its recent growth rates have been lagging behind its peers.
    • While KO's established brand and global presence provide stability, it needs to address its liquidity concerns and improve its growth trajectory to maintain its competitive edge.
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