Locafy Ltd. engages in the commercialization of developed technologies; extension of the technology into local search solutions; and the continual acquisition of businesses and assets complimentary to technology and commercial model. The firm focuses on commercializing Software as a Service (SaaS) online publishing technology platform. It operates through the following operating segments: Publishing, Direct, and Reseller. The Publishing segment is involved in publishing business and product profiles on its online directory properties. The Direct segment includes direct sales, support, and billing to end user customers. The Reseller segment offers services through third party resellers and partners. The company was founded by Gavin Burnett on April 23, 2009 and is headquartered in Subiaco, Australia.