Línea Directa Aseguradora SA engages in the provision of insurance and reinsurance services in general insurance sectors. The firm owns and operates the following brands: Linea Directa, Penélope Seguros, Aprecio, and Vivaz Seguros. Its main operations are focused on motor insurance, home insurance, health insurance, and other insurance businesses. The company was founded on April 13, 1994 and is headquartered in Madrid, Spain.