REE Automotive Ltd. operates as an automotive technology leader creating the cornerstone for tomorrow's zero-emission vehicles. The firm's EV platforms are designed to provide customers with complete freedom of design, enabling auto-manufacturers, OEMs, delivery & logistic fleets, Mobility-as-a-Service providers and new mobility players to design mission-specific EVs and AVs based on their exact business requirements and significantly reduce their time-to-market, lower total cost of ownership and comply with zero-carbon regulations. It operates through the following segments: REE and the Softwheel segment. The REE segment includes the activity related to the development of the REE platform. The Softwheel segment included the activity related to production and selling of wheels for personal mobility. The company was founded by Daniel Barel and Ahishay Sardes on January 16, 2011 and is headquartered in Kibbutz, Israel.