SPAR Group, Inc. operates as a global merchandising and brand marketing services company, which engages in providing a broad range of sales enhancing services to retailers across most classes of trade, and consumer goods manufacturers and distributors around the world. It operates through the Americas, Asia-Pacific, and Europe, Middle East, and Africa (EMEA) geographical segments. The Americas segment includes the United States, Canada, Brazil, and Mexico. The Asia-Pacific segment refers to Japan, China, India, and Australia. The EMEA segment is involved in South Africa. The company was founded by Robert G. Brown and William H. Bartels in 1967 and is headquartered in Auburn Hills, MI.