THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

Index Performance

+6.17%
AXIOSHRS
+7.05%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings52
What's inside?

Holdings

All holdings as of April 15, 2024
CSV download
Shell Plc (SHEL)2.26%$230.58B-19.09%12.65%0.86
Dell Technologies, Inc. (DELL)2.21%$35.96B-12.84%23.24%0.94
Alphabet, Inc. (GOOG)2.21%$1.80T9.36%56.75%5.57
Samsung Electronics Co., Ltd. (005930)2.21%$395.13B-14.33%29.43%1.79
Subaru Corp. (7270)2.19%$17.47B21.37%24.05%0.30
Volkswagen AG (VOW3)2.15%$72.90B15.42%19.26%0.77
The Kraft Heinz Co. (KHC)2.14%$44.05B0.59%34.03%2.44
FedEx Corp. (FDX)2.12%$65.64B-1.94%20.88%1.08
Amazon.com, Inc. (AMZN)2.12%$1.91T11.83%46.98%2.89
General Motors Co. (GM)2.11%$49.28B9.64%16.90%0.86
Toyota Motor Corp. (7203)2.10%$331.68B23.44%22.30%1.43
Nordstrom, Inc. (JWN)2.08%$2.90B-5.39%36.68%0.47
Kellanova (K)2.08%$18.93B-14.32%33.52%1.96
Deere & Co. (DE)2.06%$109.62B-3.78%41.13%2.76
Capital One Financial Corp. (COF)2.06%$53.18B28.58%N/A1.95
PepsiCo, Inc. (PEP)2.05%$229.46B5.86%54.48%2.97
Ford Motor Co. (F)2.04%$47.73B11.47%13.80%0.91
PayPal Holdings, Inc. (PYPL)2.03%$66.85B9.70%45.23%2.20
Bayerische Motoren Werke AG (BMW)2.03%$74.14B9.04%23.94%0.90
Target Corp. (TGT)2.02%$76.18B-1.57%25.38%0.79
Netflix, Inc. (NFLX)2.01%$262.75B6.67%41.54%6.78
Apple, Inc. (AAPL)2.01%$2.67T2.07%45.87%7.87
American Express Co. (AXP)2.01%$158.09B21.13%61.63%2.08
Honda Motor Co., Ltd. (HMC)2.00%$62.16B16.13%21.78%0.63
Microsoft Corp. (MSFT)2.00%$3.07T17.58%68.36%12.47
Costco Wholesale Corp. (COST)1.99%$318.56B5.75%12.49%1.29
Best Buy Co., Inc. (BBY)1.99%$16.43B-6.15%21.96%0.44
T-Mobile US, Inc. (TMUS)1.98%$189.69B-1.27%46.07%3.82
The Kroger Co. (KR)1.98%$39.95B1.20%20.15%0.33
The Coca-Cola Co. (KO)1.97%$250.65B6.98%59.75%6.26
adidas AG (ADS)1.94%$37.17B-4.82%42.47%1.74
Procter & Gamble Co. (PG)1.94%$365.78B3.22%52.69%4.63
JPMorgan Chase & Co. (JPM)1.93%$526.79B17.83%N/A5.38
Anheuser-Busch InBev SA/NV (ABI)1.93%$102.74B-0.11%50.18%3.48
International Business Machines Corp. (IBM)1.91%$166.16B2.20%54.15%3.19
Starbucks Corp. (SBUX)1.90%$96.43B8.16%21.96%3.56
United Parcel Service, Inc. (UPS)1.90%$105.43B-9.29%19.51%1.72
Sony Group Corp. (SONY)1.89%$102.62B4.99%32.05%1.47
Nestlé SA (NESN)1.89%$265.21B-1.51%45.88%3.31
Lowe's Companies, Inc. (LOW)1.89%$131.61B-11.01%31.41%1.93
NIKE, Inc. (NKE)1.88%$112.79B0.51%44.23%3.11
Pfizer Inc. (PFE)1.86%$146.31B-41.70%50.06%3.88
HP, Inc. (HPQ)1.86%$27.36B-3.39%20.39%0.70
Kohl's Corp. (KSS)1.83%$2.47B-3.44%35.64%0.58
The Home Depot, Inc. (HD)1.83%$334.89B-3.01%31.63%2.65
GE Aerospace (GE)1.83%$168.04B-11.25%26.08%2.09
CVS Health Corp. (CVS)1.79%$86.78B10.99%15.33%0.47
3M Co. (MMM)1.75%$50.52B-4.52%43.33%2.19
Walgreens Boots Alliance, Inc. (WBA)1.70%$15.23B6.28%17.35%0.37
LG Corp. (003550)1.63%$8.90B11.27%16.55%1.87
GE Vernova, Inc. (GEV)0.39%N/A12.09%14.94%N/A
Solventum Corp. (SOLV)0.30%N/A0.82%57.25%N/A
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