THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

Index Performance

+2.74%
AXIOSHRS
+6.19%
TMLARGE
Aug 27, 2024Sep 5, 2024Sep 13, 2024Sep 24, 2024Oct 2, 2024Oct 10, 2024Oct 18, 2024Oct 28, 2024Nov 5, 2024Nov 13, 2024Nov 25, 2024-10%0%10%

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?
Sectors
  • Retail Trade
    22.19%
  • Consumer Non-Durables
    16.51%
  • Consumer Durables
    14.81%
  • Electronic Technology
    10.39%
  • Technology Services
    8.34%
  • Finance
    7.03%
  • Producer Manufacturing
    6.01%
  • Transportation
    4.45%
  • Communications
    2.35%
  • Commercial Services
    2.24%
  • Consumer Services
    2.07%
  • Energy Minerals
    1.87%
  • Health Technology
    1.74%

Holdings

All holdings as of November 25, 2024
CSV download
Capital One Financial Corp. (COF)2.47%$73.21B8.13%N/A1.93
Netflix, Inc. (NFLX)2.41%$370.00B14.46%47.63%8.53
General Motors Co. (GM)2.41%$66.20B10.48%13.12%0.80
Dell Technologies, Inc. (DELL)2.41%$48.13B8.76%21.15%1.03
FedEx Corp. (FDX)2.35%$74.56B-0.47%20.28%1.20
T-Mobile US, Inc. (TMUS)2.35%$278.45B4.73%49.51%4.35
JPMorgan Chase & Co. (JPM)2.33%$704.65B11.37%N/A5.34
Deere & Co. (DE)2.24%$126.59B-15.53%40.49%3.28
PayPal Holdings, Inc. (PYPL)2.24%$87.99B6.05%41.21%2.58
HP, Inc. (HPQ)2.23%$37.87B1.28%20.45%0.82
American Express Co. (AXP)2.22%$215.00B9.21%61.49%2.74
The Home Depot, Inc. (HD)2.15%$425.82B6.65%31.40%2.96
The Kroger Co. (KR)2.12%$43.47B0.17%20.35%0.36
Nordstrom, Inc. (JWN)2.11%$4.09B3.23%38.34%0.48
United Parcel Service, Inc. (UPS)2.09%$100.59B5.69%17.07%1.51
Lowe's Companies, Inc. (LOW)2.08%$156.19B-1.47%31.55%2.20
Costco Wholesale Corp. (COST)2.07%$425.74B5.02%12.61%1.56
Starbucks Corp. (SBUX)2.07%$115.47B0.55%21.18%3.68
CVS Health Corp. (CVS)2.07%$75.61B6.12%13.14%0.41
Amazon.com, Inc. (AMZN)2.06%$2.12T11.04%49.03%3.32
Ford Motor Co. (F)2.05%$44.50B5.47%7.13%0.90
Sony Group Corp. (SONY)2.04%$119.43B-0.50%34.15%1.52
Walgreens Boots Alliance, Inc. (WBA)2.03%$7.83B6.17%16.30%0.27
International Business Machines Corp. (IBM)2.03%$209.09B1.46%55.57%4.01
Alphabet, Inc. (GOOG)2.01%$1.92T15.07%58.67%5.93
Procter & Gamble Co. (PG)2.00%$417.76B-0.61%52.25%5.39
Apple, Inc. (AAPL)2.00%$3.52T2.02%46.21%9.11
Kellanova (K)1.96%$27.96B-17.92%36.44%2.66
Kohl's Corp. (KSS)1.96%$2.04B-4.18%37.94%0.56
3M Co. (MMM)1.89%$70.97B-24.28%41.99%2.87
Best Buy Co., Inc. (BBY)1.89%$19.98B-3.08%23.48%0.47
GE Aerospace (GE)1.88%$195.04B-43.31%36.98%3.89
Microsoft Corp. (MSFT)1.88%$3.11T16.04%69.35%12.72
PepsiCo, Inc. (PEP)1.88%$223.70B-0.58%55.70%3.06
Shell Plc (SHEL)1.87%$198.43B-4.97%15.25%0.79
adidas AG (ADS)1.86%$41.35B7.32%51.27%2.07
Toyota Motor Corp. (7203)1.86%$234.68B0.09%21.31%1.37
Subaru Corp. (7270)1.84%$11.68B3.78%22.68%0.27
The Kraft Heinz Co. (KHC)1.81%$38.72B-2.85%34.29%2.36
NIKE, Inc. (NKE)1.80%$94.37B-10.26%44.86%2.54
The Coca-Cola Co. (KO)1.77%$277.34B-0.54%61.22%7.33
Pfizer Inc. (PFE)1.74%$148.31B33.78%60.85%3.73
Nestlé SA (NESN)1.72%$219.29B-1.51%45.88%3.31
Samsung Electronics Co., Ltd. (005930)1.72%$275.43B17.35%37.17%1.16
Bayerische Motoren Werke AG (BMW)1.72%$45.42B-15.74%13.10%0.95
Anheuser-Busch InBev SA/NV (ABI)1.71%$97.14B-0.11%50.18%3.48
LG Corp. (003550)1.68%$8.72B11.63%18.96%1.62
Volkswagen AG (VOW3)1.66%$44.05B-0.47%16.97%0.78
Target Corp. (TGT)1.65%$60.13B1.06%25.92%0.80
Honda Motor Co., Ltd. (HMC)1.59%$42.36B4.80%21.32%0.64
Market data by FactSet