Index Performance
+3.45%
AXIOSHRS
+8.76%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.
- TickerAXIOSHRS
- Inception Date03/06/2019
- WeightingEqual
- # of holdings49
What's inside?
Holdings
All holdings as of June 13, 2025
CSV download
| Netflix, Inc. (NFLX) | 2.53% | $515.86B | 10.62% | 49.31% | 10.45 |
| Microsoft Corp. (MSFT) | 2.44% | $3.53T | 13.27% | 68.72% | 10.47 |
| LG Corp. (003550) | 2.42% | $8.74B | 11.42% | 16.45% | 1.25 |
| GE Aerospace (GE) | 2.33% | $252.31B | -38.11% | 39.72% | 5.63 |
| Anheuser-Busch InBev SA/NV (ABI) | 2.30% | $141.78B | 0.60% | 51.38% | 3.03 |
| International Business Machines Corp. (IBM) | 2.29% | $257.65B | 0.55% | 54.56% | 4.53 |
| Dell Technologies, Inc. (DELL) | 2.26% | $74.36B | 5.22% | 20.92% | 0.91 |
| Capital One Financial Corp. (COF) | 2.22% | $123.44B | 3.97% | N/A | 1.97 |
| JPMorgan Chase & Co. (JPM) | 2.21% | $736.32B | 3.37% | N/A | 5.97 |
| Costco Wholesale Corp. (COST) | 2.19% | $439.14B | 8.02% | 12.99% | 1.64 |
| Deere & Co. (DE) | 2.17% | $138.01B | -16.26% | 40.42% | 4.00 |
| Amazon.com, Inc. (AMZN) | 2.17% | $2.25T | 8.62% | 50.55% | 3.24 |
| American Express Co. (AXP) | 2.14% | $201.62B | 6.39% | 60.55% | 2.51 |
| Ford Motor Co. (F) | 2.12% | $41.48B | -4.95% | 6.73% | 0.89 |
| Alphabet, Inc. (GOOG) | 2.12% | $2.13T | 11.81% | 59.59% | 5.16 |
| Bayerische Motoren Werke AG (BMW) | 2.12% | $53.75B | -7.80% | 16.30% | 0.98 |
| The Coca-Cola Co. (KO) | 2.09% | $305.69B | -0.86% | 62.47% | 7.29 |
| Nestlé SA (NESN) | 2.08% | $262.16B | -1.77% | 46.72% | 2.75 |
| Sony Group Corp. (SONY) | 2.06% | $158.68B | -5.61% | 28.27% | 1.90 |
| Samsung Electronics Co., Ltd. (005930) | 2.06% | $279.74B | 10.05% | 34.76% | 0.99 |
| Walgreens Boots Alliance, Inc. (WBA) | 2.06% | $9.86B | 4.15% | 16.39% | 0.26 |
| Shell Plc (SHEL) | 2.06% | $210.84B | -1.59% | 18.05% | 0.93 |
| CVS Health Corp. (CVS) | 2.05% | $85.34B | 6.96% | 15.24% | 0.41 |
| The Home Depot, Inc. (HD) | 2.04% | $352.86B | 9.44% | 31.77% | 2.59 |
| PayPal Holdings, Inc. (PYPL) | 2.03% | $68.88B | 0.19% | 42.33% | 2.12 |
| The Kroger Co. (KR) | 2.02% | $43.65B | -1.94% | 20.50% | 0.44 |
| Volkswagen AG (VOW3) | 1.99% | $51.90B | 2.78% | 16.84% | 0.81 |
| Kohl's Corp. (KSS) | 1.99% | $909.78M | -4.41% | 37.86% | 0.50 |
| FedEx Corp. (FDX) | 1.97% | $53.76B | 1.94% | 21.35% | 1.09 |
| General Motors Co. (GM) | 1.96% | $46.77B | 2.34% | 12.13% | 0.80 |
| Kellanova (K) | 1.96% | $27.71B | -3.66% | 34.45% | 2.75 |
| Starbucks Corp. (SBUX) | 1.95% | $105.98B | 2.32% | 14.43% | 3.70 |
| Honda Motor Co., Ltd. (HMC) | 1.95% | $46.72B | 0.70% | 21.50% | 0.64 |
| Procter & Gamble Co. (PG) | 1.94% | $375.78B | -2.07% | 51.10% | 5.29 |
| Lowe's Companies, Inc. (LOW) | 1.93% | $121.77B | -2.03% | 31.25% | 1.96 |
| Best Buy Co., Inc. (BBY) | 1.93% | $14.71B | -0.90% | 23.31% | 0.41 |
| adidas AG (ADS) | 1.93% | $41.19B | 12.73% | 52.09% | 1.77 |
| Pfizer Inc. (PFE) | 1.91% | $139.52B | -7.82% | 71.65% | 3.03 |
| 3M Co. (MMM) | 1.91% | $76.59B | -25.60% | 40.91% | 3.57 |
| Toyota Motor Corp. (7203) | 1.91% | $231.82B | 6.52% | 19.94% | 1.36 |
| Target Corp. (TGT) | 1.87% | $43.33B | -2.79% | 25.43% | 0.58 |
| PepsiCo, Inc. (PEP) | 1.83% | $179.41B | -1.81% | 55.66% | 2.62 |
| Apple, Inc. (AAPL) | 1.81% | $2.93T | 5.08% | 47.05% | 8.32 |
| NIKE, Inc. (NKE) | 1.80% | $89.34B | -9.20% | 41.02% | 2.49 |
| The Kraft Heinz Co. (KHC) | 1.80% | $30.87B | -6.43% | 34.26% | 2.16 |
| T-Mobile US, Inc. (TMUS) | 1.80% | $258.88B | 6.59% | 49.26% | 5.01 |
| Subaru Corp. (7270) | 1.79% | $12.56B | -0.37% | 20.92% | 0.30 |
| United Parcel Service, Inc. (UPS) | 1.78% | $84.68B | -0.81% | 16.97% | 1.26 |
| HP, Inc. (HPQ) | 1.68% | $22.39B | 2.29% | 19.38% | 0.62 |
Market data by FactSet