THEMATIC
Axios Harris Best Brand Reputation Index

AXIOSHRS

Index Performance

+4.23%
AXIOSHRS
+1.72%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Equally-weighted and adjusted annually based on updated rankings.

  • TickerAXIOSHRS
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of October 8, 2024
CSV download
CVS Health Corp. (CVS)2.28%$82.08B2.59%14.75%0.39
adidas AG (ADS)2.12%$44.53B8.97%50.82%2.02
The Home Depot, Inc. (HD)2.11%$405.32B0.60%31.68%2.76
T-Mobile US, Inc. (TMUS)2.11%$243.08B3.00%49.79%3.97
PayPal Holdings, Inc. (PYPL)2.10%$82.05B8.40%40.05%1.93
Lowe's Companies, Inc. (LOW)2.09%$152.34B-5.49%31.68%2.05
International Business Machines Corp. (IBM)2.09%$209.21B1.91%54.37%3.30
Kohl's Corp. (KSS)2.08%$2.11B-4.18%37.94%0.56
HP, Inc. (HPQ)2.08%$34.61B1.28%20.45%0.82
Walgreens Boots Alliance, Inc. (WBA)2.08%$7.66B2.64%16.10%0.34
Dell Technologies, Inc. (DELL)2.07%$39.76B8.76%21.15%1.03
FedEx Corp. (FDX)2.05%$63.65B-0.47%20.28%1.20
Netflix, Inc. (NFLX)2.05%$301.24B16.35%45.68%8.45
Subaru Corp. (7270)2.04%$13.32B0.92%19.94%0.42
Shell Plc (SHEL)2.04%$213.65B2.86%16.13%0.92
Sony Group Corp. (SONY)2.03%$120.42B-10.31%26.93%6.11
Bayerische Motoren Werke AG (BMW)2.03%$53.48B-0.74%18.02%0.93
United Parcel Service, Inc. (UPS)2.03%$96.11B-1.06%17.34%1.54
Anheuser-Busch InBev SA/NV (ABI)2.03%$114.71B-0.11%50.18%3.48
The Kroger Co. (KR)2.01%$40.49B0.17%20.35%0.36
Best Buy Co., Inc. (BBY)2.01%$21.00B-3.08%23.48%0.47
Nestlé SA (NESN)2.00%$250.50B-1.51%45.88%3.31
Alphabet, Inc. (GOOG)2.00%$1.87T13.46%58.05%6.77
PepsiCo, Inc. (PEP)2.00%$229.68B-0.58%55.70%N/A
The Kraft Heinz Co. (KHC)2.00%$41.82B-3.65%35.55%2.22
Volkswagen AG (VOW3)2.00%$53.23B4.10%19.34%0.80
Starbucks Corp. (SBUX)1.99%$108.89B-0.62%22.19%3.03
American Express Co. (AXP)1.99%$194.64B10.00%60.72%2.34
GE Aerospace (GE)1.99%$201.64B-45.53%38.64%2.91
3M Co. (MMM)1.99%$74.08B-24.86%42.40%1.97
JPMorgan Chase & Co. (JPM)1.99%$600.13B23.89%N/A5.38
Kellanova (K)1.98%$27.79B-21.01%36.94%1.94
Pfizer Inc. (PFE)1.97%$165.47B4.31%62.06%3.99
Apple, Inc. (AAPL)1.97%$3.37T4.87%46.26%8.49
Deere & Co. (DE)1.96%$111.09B-16.70%40.07%2.94
Capital One Financial Corp. (COF)1.95%$58.04B9.62%N/A1.79
Costco Wholesale Corp. (COST)1.95%$387.29B5.02%12.61%1.55
Target Corp. (TGT)1.95%$68.64B2.74%27.61%0.76
Honda Motor Co., Ltd. (HMC)1.95%$52.06B3.14%22.14%0.64
The Coca-Cola Co. (KO)1.94%$297.42B2.64%61.44%6.49
Procter & Gamble Co. (PG)1.92%$392.68B2.48%51.69%5.15
Ford Motor Co. (F)1.92%$40.96B6.35%9.47%0.94
Nordstrom, Inc. (JWN)1.90%$3.60B3.23%38.34%0.48
Amazon.com, Inc. (AMZN)1.90%$1.90T10.12%50.14%3.53
Microsoft Corp. (MSFT)1.90%$3.04T15.67%69.76%13.71
Toyota Motor Corp. (7203)1.89%$240.14B12.24%20.51%1.65
Samsung Electronics Co., Ltd. (005930)1.89%$301.36B23.44%39.37%1.70
General Motors Co. (GM)1.87%$51.68B7.20%13.02%0.84
NIKE, Inc. (NKE)1.87%$97.11B-10.26%44.86%2.54
LG Corp. (003550)1.83%$9.39B5.34%17.66%1.74
Market data by FactSet