THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

+11.39%
AXIOSMC
+11.79%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of February 23, 2024
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Toyota Motor Corp. (7203)2.43%$316.56B23.44%22.30%1.43
Dell Technologies, Inc. (DELL)2.41%$23.02B-9.14%22.33%0.77
General Electric Co. (GE)2.37%$165.07B-11.25%26.08%2.09
Netflix, Inc. (NFLX)2.35%$254.67B6.67%41.54%6.78
Subaru Corp. (7270)2.34%$16.67B21.37%24.05%0.30
Honda Motor Co., Ltd. (HMC)2.31%$63.25B16.13%21.78%0.63
American Express Co. (AXP)2.26%$154.90B21.13%61.63%2.08
Amazon.com, Inc. (AMZN)2.22%$1.81T11.83%46.98%2.89
Nordstrom, Inc. (JWN)2.21%$3.30B-6.37%37.35%0.44
Costco Wholesale Corp. (COST)2.18%$325.87B6.18%12.70%1.04
International Business Machines Corp. (IBM)2.17%$168.21B2.20%56.47%3.19
LG Corp. (003550)2.15%$11.85B26.56%N/AN/A
Procter & Gamble Co. (PG)2.14%$377.80B3.22%52.69%4.63
JPMorgan Chase & Co. (JPM)2.13%$527.31B51.91%N/A4.87
General Motors Co. (GM)2.11%$45.42B9.64%16.90%0.86
Microsoft Corp. (MSFT)2.10%$3.06T17.58%68.36%12.47
Target Corp. (TGT)2.08%$69.41B-4.22%26.12%0.63
The Kroger Co. (KR)2.08%$34.42B-0.70%19.90%0.34
Alphabet, Inc. (GOOG)2.06%$1.67T9.36%56.75%5.57
T-Mobile US, Inc. (TMUS)2.00%$194.11B-1.27%46.07%3.82
The Home Depot, Inc. (HD)2.00%$369.58B-3.01%31.63%2.65
Volkswagen AG (VOW3)2.00%$71.77B11.50%17.32%0.78
Capital One Financial Corp. (COF)1.99%$51.25B29.43%N/A1.92
Kellanova (K)1.99%$19.41B-14.32%33.52%1.96
CVS Health Corp. (CVS)1.99%$97.03B10.99%15.33%0.47
The Coca-Cola Co. (KO)1.98%$263.71B6.98%59.75%6.00
Pfizer Inc. (PFE)1.98%$155.56B-41.70%50.06%3.88
Lowe's Companies, Inc. (LOW)1.97%$132.57B-12.81%31.54%1.67
PepsiCo, Inc. (PEP)1.94%$231.25B5.86%54.48%2.97
Bayerische Motoren Werke AG (BMW)1.92%$72.24B3.45%18.00%0.92
Ford Motor Co. (F)1.92%$47.30B11.47%13.80%0.91
Shell Plc (SHEL)1.92%$204.46B-19.30%12.64%0.87
Anheuser-Busch InBev SA/NV (ABI)1.92%$107.53B19.68%N/A3.47
Best Buy Co., Inc. (BBY)1.90%$16.20B-7.85%22.72%0.39
The Kraft Heinz Co. (KHC)1.89%$44.17B0.59%34.03%2.44
Kohl's Corp. (KSS)1.89%$3.03B-5.21%37.42%0.59
Starbucks Corp. (SBUX)1.89%$108.44B8.16%21.96%3.56
adidas AG (ADS)1.84%$34.64B-4.82%N/AN/A
Samsung Electronics Co., Ltd. (005930)1.84%$366.79B-14.33%29.43%1.79
PayPal Holdings, Inc. (PYPL)1.83%$62.54B9.70%45.23%2.20
HP, Inc. (HPQ)1.82%$28.69B-13.80%20.72%0.63
Sony Group Corp. (SONY)1.80%$109.56B4.99%32.05%1.47
Deere & Co. (DE)1.80%$99.89B-3.74%40.91%2.76
Nestlé SA (NESN)1.80%$279.92B-1.51%45.88%3.31
Apple, Inc. (AAPL)1.76%$2.85T2.07%45.87%7.87
United Parcel Service, Inc. (UPS)1.73%$108.83B-9.29%19.51%1.72
NIKE, Inc. (NKE)1.66%$127.91B0.56%44.11%3.32
FedEx Corp. (FDX)1.65%$61.01B-2.84%20.65%1.10
3M Co. (MMM)1.64%$50.98B-4.52%43.33%2.19
Walgreens Boots Alliance, Inc. (WBA)1.64%$18.60B9.96%16.77%0.42
Market data by FactSet