THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

+1.45%
AXIOSMC
+7.66%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of July 26, 2024
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3M Co. (MMM)2.48%$57.21B-0.35%45.53%2.15
FedEx Corp. (FDX)2.38%$72.95B-2.73%21.61%1.08
International Business Machines Corp. (IBM)2.22%$176.35B1.91%57.83%3.30
Pfizer Inc. (PFE)2.22%$171.02B-18.61%70.56%3.92
Capital One Financial Corp. (COF)2.18%$56.56B9.86%N/A1.79
Sony Group Corp. (SONY)2.17%$106.71B5.74%31.24%1.32
adidas AG (ADS)2.16%$42.37B3.49%51.23%1.94
JPMorgan Chase & Co. (JPM)2.16%$599.23B23.92%N/A5.32
The Kroger Co. (KR)2.16%$38.48B0.23%20.25%0.36
The Coca-Cola Co. (KO)2.15%$284.63B3.12%61.08%6.48
American Express Co. (AXP)2.13%$170.75B10.00%60.72%2.34
Apple, Inc. (AAPL)2.10%$3.34T-4.31%46.58%7.05
Lowe's Companies, Inc. (LOW)2.09%$133.78B-4.40%31.18%1.98
PepsiCo, Inc. (PEP)2.08%$234.91B0.80%56.06%2.87
Nordstrom, Inc. (JWN)2.07%$3.45B4.84%33.94%0.48
GE Aerospace (GE)2.07%$178.55B-45.53%38.64%2.91
Anheuser-Busch InBev SA/NV (ABI)2.07%$106.62B-0.11%50.18%3.48
Deere & Co. (DE)2.06%$105.18B-12.37%39.84%2.88
The Kraft Heinz Co. (KHC)2.05%$40.42B-1.20%35.16%2.42
Shell Plc (SHEL)2.04%$222.80B-17.37%16.59%0.88
Target Corp. (TGT)2.04%$67.68B-3.12%26.35%0.85
Bayerische Motoren Werke AG (BMW)2.04%$60.70B-0.65%17.93%0.96
Volkswagen AG (VOW3)2.03%$58.70B-0.97%18.31%0.81
Samsung Electronics Co., Ltd. (005930)2.03%$383.85B12.82%35.38%1.82
The Home Depot, Inc. (HD)2.02%$350.33B-2.25%32.25%2.50
HP, Inc. (HPQ)2.02%$35.47B-2.00%23.04%0.68
LG Corp. (003550)2.01%$9.26B1.85%15.97%1.87
Procter & Gamble Co. (PG)2.01%$393.91B0.63%51.20%5.08
Kellanova (K)2.00%$19.58B-21.05%32.78%1.82
Honda Motor Co., Ltd. (HMC)1.99%$49.52B13.23%20.84%0.70
CVS Health Corp. (CVS)1.99%$73.63B3.60%14.22%0.47
T-Mobile US, Inc. (TMUS)1.99%$205.24B-0.19%47.17%3.86
Best Buy Co., Inc. (BBY)1.96%$18.84B-6.55%23.26%0.43
Toyota Motor Corp. (7203)1.95%$263.53B21.37%20.77%1.76
Amazon.com, Inc. (AMZN)1.93%$1.87T12.53%49.32%3.37
Costco Wholesale Corp. (COST)1.93%$361.74B9.07%12.55%1.37
PayPal Holdings, Inc. (PYPL)1.92%$59.85B10.79%39.39%2.27
Nestlé SA (NESN)1.89%$258.42B-1.51%45.88%3.31
Microsoft Corp. (MSFT)1.89%$3.11T17.03%70.08%13.40
Ford Motor Co. (F)1.89%$43.76B6.35%9.47%0.94
United Parcel Service, Inc. (UPS)1.89%$92.69B-0.85%17.43%1.53
Alphabet, Inc. (GOOG)1.87%$1.93T13.46%58.05%6.77
Starbucks Corp. (SBUX)1.85%$83.05B-1.84%19.69%3.45
General Motors Co. (GM)1.85%$49.60B7.20%13.02%0.84
Netflix, Inc. (NFLX)1.84%$272.13B16.35%45.68%8.45
Kohl's Corp. (KSS)1.83%$2.23B-5.29%37.58%0.58
Subaru Corp. (7270)1.77%$14.14B24.60%20.34%0.26
Dell Technologies, Inc. (DELL)1.56%$34.84B5.79%21.18%1.24
NIKE, Inc. (NKE)1.50%$86.51B0.33%44.56%2.84
Walgreens Boots Alliance, Inc. (WBA)1.48%$9.94B2.64%16.10%0.34
Market data by FactSet