THEMATIC
Axios Harris Best Brand Reputation Index, Market Cap

AXIOSMC

Index Performance

+1.78%
AXIOSMC
+9.57%
TMLARGE

Overview

Description

Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.

  • TickerAXIOSMC
  • Inception Date03/06/2019
  • WeightingEqual
  • # of holdings50
What's inside?

Holdings

All holdings as of December 2, 2024
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Netflix, Inc. (NFLX)2.53%$383.75B14.46%47.63%8.53
Capital One Financial Corp. (COF)2.44%$71.54B8.13%N/A1.93
T-Mobile US, Inc. (TMUS)2.43%$284.11B4.73%49.51%4.35
JPMorgan Chase & Co. (JPM)2.32%$693.28B11.37%N/A5.34
FedEx Corp. (FDX)2.31%$72.49B-0.47%20.28%1.20
Deere & Co. (DE)2.26%$126.66B-15.53%40.49%3.28
PayPal Holdings, Inc. (PYPL)2.23%$86.75B6.05%41.21%2.58
American Express Co. (AXP)2.23%$212.93B9.21%61.49%2.74
General Motors Co. (GM)2.23%$60.52B10.48%13.12%0.80
Amazon.com, Inc. (AMZN)2.17%$2.22T11.04%49.03%3.32
The Home Depot, Inc. (HD)2.17%$424.13B6.65%31.40%2.96
The Kroger Co. (KR)2.16%$43.52B0.17%20.35%0.36
Costco Wholesale Corp. (COST)2.13%$432.00B5.02%12.61%1.56
Sony Group Corp. (SONY)2.12%$122.67B-0.50%34.15%1.52
Dell Technologies, Inc. (DELL)2.12%$91.67B9.92%22.47%N/A
Starbucks Corp. (SBUX)2.10%$115.09B0.55%21.18%3.68
HP, Inc. (HPQ)2.09%$35.13B0.16%21.47%0.78
Apple, Inc. (AAPL)2.08%$3.62T2.02%46.21%9.11
Alphabet, Inc. (GOOG)2.08%$2.11T15.07%58.67%5.93
Lowe's Companies, Inc. (LOW)2.08%$153.61B-1.47%31.55%2.20
International Business Machines Corp. (IBM)2.06%$210.26B1.46%55.57%4.01
United Parcel Service, Inc. (UPS)2.06%$114.37B5.69%17.07%1.51
CVS Health Corp. (CVS)2.06%$74.35B6.12%13.14%0.41
Procter & Gamble Co. (PG)2.05%$423.20B-0.61%52.25%5.39
Walgreens Boots Alliance, Inc. (WBA)2.04%$7.76B6.17%16.30%0.27
Ford Motor Co. (F)2.02%$43.64B5.47%7.13%0.90
Nordstrom, Inc. (JWN)1.98%$3.79B4.34%37.76%0.51
Kellanova (K)1.97%$27.82B-17.92%36.44%2.66
adidas AG (ADS)1.96%$43.19B7.32%51.27%2.07
Microsoft Corp. (MSFT)1.96%$3.20T16.04%69.35%12.72
3M Co. (MMM)1.95%$72.37B-24.28%41.99%2.87
Subaru Corp. (7270)1.92%$12.03B3.78%22.68%0.27
GE Aerospace (GE)1.91%$195.29B-43.31%36.98%3.89
Toyota Motor Corp. (7203)1.90%$234.27B0.09%21.31%1.37
PepsiCo, Inc. (PEP)1.90%$223.70B-0.58%55.70%3.06
Shell Plc (SHEL)1.87%$195.61B-4.97%15.25%0.79
Best Buy Co., Inc. (BBY)1.87%$19.52B-3.19%23.47%0.55
NIKE, Inc. (NKE)1.81%$117.73B-10.26%44.86%2.54
The Kraft Heinz Co. (KHC)1.81%$38.22B-2.85%34.29%2.36
Bayerische Motoren Werke AG (BMW)1.81%$47.23B-15.74%13.10%0.95
The Coca-Cola Co. (KO)1.77%$274.19B-0.54%61.22%7.33
Nestlé SA (NESN)1.77%$222.45B-1.51%45.88%3.31
Pfizer Inc. (PFE)1.76%$146.32B33.78%60.85%3.73
Anheuser-Busch InBev SA/NV (ABI)1.68%$106.54B-0.11%50.18%3.48
Target Corp. (TGT)1.67%$59.90B1.06%25.92%0.83
LG Corp. (003550)1.67%$8.56B11.63%18.96%1.62
Kohl's Corp. (KSS)1.67%$1.72B-8.49%37.44%0.57
Volkswagen AG (VOW3)1.65%$43.28B-0.47%16.97%0.60
Samsung Electronics Co., Ltd. (005930)1.61%$254.60B17.35%37.17%1.16
Honda Motor Co., Ltd. (HMC)1.57%$41.82B4.80%21.32%0.64
Market data by FactSet