Index Performance
+12.22%
AXIOSMC
+16.06%
TMLARGE
Overview
Description
Index comprised of the companies considered to have "Excellent" and "Very Good" brands based on the annual survey by Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research. Weighted by adjusted market capitalization and adjusted annually based on updated rankings.
- TickerAXIOSMC
- Inception Date03/06/2019
- WeightingEqual
- # of holdings49
What's inside?
Holdings
All holdings as of July 15, 2025
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| NIKE, Inc. (NKE) | 2.37% | $106.26B | -9.88% | 42.73% | 1.99 |
| Bayerische Motoren Werke AG (BMW) | 2.33% | $59.57B | -7.80% | 16.30% | 0.98 |
| Kohl's Corp. (KSS) | 2.24% | $1.04B | -4.41% | 37.86% | 0.50 |
| GE Aerospace (GE) | 2.17% | $282.24B | -38.11% | 39.72% | 5.63 |
| General Motors Co. (GM) | 2.15% | $50.68B | 2.34% | 12.13% | 0.80 |
| Ford Motor Co. (F) | 2.14% | $46.01B | -4.95% | 6.73% | 0.89 |
| Alphabet, Inc. (GOOG) | 2.14% | $2.21T | 11.81% | 59.59% | 5.16 |
| 3M Co. (MMM) | 2.13% | $84.27B | -25.60% | 40.91% | 3.57 |
| Capital One Financial Corp. (COF) | 2.13% | $137.85B | 3.97% | N/A | 1.97 |
| Volkswagen AG (VOW3) | 2.12% | $55.72B | 2.78% | 16.84% | 0.81 |
| adidas AG (ADS) | 2.12% | $43.34B | 12.73% | 52.09% | 1.77 |
| Amazon.com, Inc. (AMZN) | 2.12% | $2.40T | 8.62% | 50.55% | 3.24 |
| Target Corp. (TGT) | 2.10% | $46.44B | -2.79% | 25.43% | 0.58 |
| The Kraft Heinz Co. (KHC) | 2.09% | $32.10B | -6.43% | 34.26% | 2.16 |
| Samsung Electronics Co., Ltd. (005930) | 2.09% | $303.58B | 10.05% | 34.76% | 0.99 |
| Microsoft Corp. (MSFT) | 2.08% | $3.76T | 13.27% | 68.72% | 10.47 |
| Honda Motor Co., Ltd. (HMC) | 2.07% | $49.83B | 0.70% | 20.69% | 0.65 |
| LG Corp. (003550) | 2.07% | $9.53B | 11.42% | 16.45% | 1.25 |
| Dell Technologies, Inc. (DELL) | 2.07% | $85.32B | 5.22% | 20.92% | 0.91 |
| PepsiCo, Inc. (PEP) | 2.05% | $183.46B | -1.81% | 55.66% | 2.62 |
| JPMorgan Chase & Co. (JPM) | 2.04% | $796.35B | -7.90% | N/A | 6.76 |
| PayPal Holdings, Inc. (PYPL) | 2.04% | $70.96B | 0.19% | 42.33% | 2.12 |
| American Express Co. (AXP) | 2.04% | $217.64B | 6.39% | 60.55% | 2.51 |
| Apple, Inc. (AAPL) | 2.04% | $3.12T | 5.08% | 47.05% | 8.32 |
| Subaru Corp. (7270) | 2.03% | $12.78B | -0.37% | 20.09% | 0.11 |
| Best Buy Co., Inc. (BBY) | 2.02% | $14.56B | -0.90% | 23.31% | 0.41 |
| Pfizer Inc. (PFE) | 2.01% | $139.92B | -7.82% | 71.65% | 3.03 |
| FedEx Corp. (FDX) | 2.01% | $55.27B | 0.27% | 21.60% | 0.97 |
| HP, Inc. (HPQ) | 2.01% | $23.03B | 2.29% | 19.38% | 0.62 |
| The Home Depot, Inc. (HD) | 2.01% | $356.82B | 9.44% | 31.77% | 2.59 |
| Netflix, Inc. (NFLX) | 2.01% | $536.33B | 10.62% | 49.31% | 10.45 |
| T-Mobile US, Inc. (TMUS) | 2.00% | $256.63B | 6.59% | 49.26% | 5.01 |
| Walgreens Boots Alliance, Inc. (WBA) | 2.00% | $9.96B | 7.25% | 15.22% | 0.25 |
| The Coca-Cola Co. (KO) | 1.99% | $298.54B | -0.86% | 62.47% | 7.29 |
| Lowe's Companies, Inc. (LOW) | 1.98% | $120.50B | -2.03% | 31.25% | 1.96 |
| Kellanova (K) | 1.98% | $27.56B | -3.66% | 34.45% | 2.75 |
| International Business Machines Corp. (IBM) | 1.97% | $262.74B | 0.55% | 54.56% | 4.53 |
| United Parcel Service, Inc. (UPS) | 1.97% | $84.28B | -0.81% | 16.97% | 1.26 |
| The Kroger Co. (KR) | 1.96% | $47.52B | -0.33% | 21.09% | 0.44 |
| Toyota Motor Corp. (7203) | 1.95% | $223.74B | 6.52% | 19.94% | 1.36 |
| Starbucks Corp. (SBUX) | 1.95% | $105.09B | 2.32% | 14.43% | 3.70 |
| Costco Wholesale Corp. (COST) | 1.94% | $429.14B | 8.02% | 12.99% | 1.64 |
| Shell Plc (SHEL) | 1.93% | $206.99B | -1.59% | 18.05% | 0.93 |
| Sony Group Corp. (SONY) | 1.91% | $147.55B | -5.61% | 33.94% | 1.90 |
| Deere & Co. (DE) | 1.89% | $136.35B | -16.26% | 40.42% | 4.00 |
| Nestlé SA (NESN) | 1.89% | $243.25B | -1.77% | 46.72% | 2.75 |
| CVS Health Corp. (CVS) | 1.88% | $80.89B | 6.96% | 15.24% | 0.41 |
| Procter & Gamble Co. (PG) | 1.88% | $357.96B | -2.07% | 51.10% | 5.29 |
| Anheuser-Busch InBev SA/NV (ABI) | 1.85% | $133.78B | 0.60% | 51.38% | 3.03 |
Market data by FactSet