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Taylor Swift Index



Index Performance




The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.

  • TickerSWIFT
  • Inception Date08/19/2023
  • WeightingEqual
  • # of holdings19
What's inside?


All holdings as of September 22, 2023
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Coca-Cola Consolidated, Inc. (COKE)5.54%$5.484B9.00%38.69%1.07x
Sprout Social, Inc. (SPT)5.44%$2.403B29.11%77.01%8.29x
Comcast Corp. (CMCSA)5.44%$186.441B1.66%59.40%2.24x
Apple, Inc. (AAPL)5.44%$2,732.707B-1.40%44.52%8.09x
AT&T, Inc. (T)5.41%$108.093B0.92%44.84%2.36x
Spotify Technology SA (SPOT)5.37%$29.743B13.44%24.05%2.25x
Hasbro, Inc. (HAS)5.35%$9.050B-9.64%47.89%2.31x
VF Corp. (VFC)5.32%$6.794B-7.99%52.36%1.26x
Starbucks Corp. (SBUX)5.30%$107.301B12.51%23.16%3.85x
Ulta Beauty, Inc. (ULTA)5.25%$19.629B10.13%39.28%2.21x
Netflix, Inc. (NFLX)5.21%$168.312B2.72%42.92%6.45x
Hilton Worldwide Holdings, Inc. (HLT)5.21%$38.597B18.71%30.63%4.84x
Live Nation Entertainment, Inc. (LYV)5.18%$18.355B26.98%23.61%1.29x
The Walt Disney Co. (DIS)5.17%$148.469B3.63%29.22%2.46x
The Estée Lauder Companies, Inc. (EL)5.16%$34.229B1.49%67.81%4.88x
NIKE, Inc. (NKE)5.14%$111.298B4.53%42.64%3.23x
Liberty Media Corp. (FWONK)5.13%$22.017B-2.69%16.71%7.74x
TEGNA, Inc. (TGNA)5.09%$3.005B-6.80%37.28%1.95x
Gap, Inc. (GPS)4.83%$3.677B-8.01%37.43%0.54x
Market data by FactSet