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THEMATIC
Taylor Swift Index

SWIFT

Index Performance

+8.10%
SWIFT
+2.57%
SPY

Overview

Description

The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.

  • TickerSWIFT
  • Inception Date08/19/2023
  • WeightingEqual
  • # of holdings19
What's inside?

Holdings

All holdings as of October 8, 2024
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The Estée Lauder Companies, Inc. (EL)5.75%$22.42B-2.00%71.57%2.88
Live Nation Entertainment, Inc. (LYV)5.61%$25.52B6.97%24.53%1.10
VF Corp. (VFC)5.56%$7.72B-8.33%52.63%1.14
Hilton Worldwide Holdings, Inc. (HLT)5.43%$57.29B10.94%29.65%6.03
Netflix, Inc. (NFLX)5.36%$301.24B16.35%45.68%8.45
Comcast Corp. (CMCSA)5.32%$156.69B-2.70%61.26%2.09
Gap, Inc. (GPS)5.30%$7.76B4.85%42.45%0.77
AT&T, Inc. (T)5.29%$156.17B-0.40%44.58%2.44
TEGNA, Inc. (TGNA)5.29%$2.55B-2.89%35.12%1.78
Spotify Technology SA (SPOT)5.28%$71.14B18.53%29.03%3.89
Hasbro, Inc. (HAS)5.28%$10.11B-17.70%73.56%2.44
Coca-Cola Consolidated, Inc. (COKE)5.27%$9.75B3.28%39.85%1.75
Starbucks Corp. (SBUX)5.22%$108.89B-0.62%22.19%3.03
Apple, Inc. (AAPL)5.15%$3.37T4.87%46.26%8.49
The Walt Disney Co. (DIS)5.14%$167.56B3.54%31.01%2.54
Sprout Social, Inc. (SPT)5.11%$1.42B25.32%77.46%5.28
Liberty Media Corp. (FWONK)5.03%$21.95B36.46%16.80%5.07
NIKE, Inc. (NKE)4.88%$97.11B-10.26%44.86%2.54
Ulta Beauty, Inc. (ULTA)4.72%$17.43B0.88%38.33%1.57
Market data by FactSet