Index Performance
-4.78%
SWIFT
-1.99%
SPY
Overview
Description
The "Taylor Swift Index" combines the impact and influence of Swift's mass appeal and her mention or implied endorsement of certain products, services, or companies in her lyrics, interviews, or social media. This includes companies within the sphere of music creation and distribution such as labels or performance companies she collaborates with. This index was generated with help from Thematic Assist.
- TickerSWIFT
- Inception Date08/19/2023
- WeightingEqual
- # of holdings18
What's inside?
Holdings
All holdings as of April 10, 2026
CSV download
| Netflix, Inc. (NFLX) | 6.18% | $435.56B | 16.46% | 48.59% | 9.17 |
| VF Corp. (VFC) | 6.16% | $7.21B | 1.07% | 57.34% | 1.17 |
| Hilton Worldwide Holdings, Inc. (HLT) | 6.09% | $75.04B | 7.23% | 25.91% | 6.73 |
| Gap, Inc. (GPS) | 6.06% | $9.42B | 1.86% | 40.73% | 0.87 |
| Liberty Media Corp. (FWONK) | 6.01% | $22.51B | 22.69% | 24.94% | 6.73 |
| Live Nation Entertainment, Inc. (LYV) | 5.94% | $38.51B | 8.83% | 23.01% | 1.50 |
| Apple, Inc. (AAPL) | 5.79% | $3.81T | 15.65% | 48.16% | 9.35 |
| Starbucks Corp. (SBUX) | 5.75% | $111.06B | 5.53% | 15.63% | 3.16 |
| Coca-Cola Consolidated, Inc. (COKE) | 5.59% | $13.21B | 4.76% | 38.14% | 2.36 |
| Hasbro, Inc. (HAS) | 5.55% | $13.01B | 13.60% | 62.42% | 3.00 |
| Spotify Technology SA (SPOT) | 5.52% | $103.76B | 14.41% | 31.86% | 5.85 |
| The Walt Disney Co. (DIS) | 5.50% | $179.24B | 5.86% | 30.94% | 2.62 |
| Ulta Beauty, Inc. (ULTA) | 5.42% | $23.04B | 9.71% | 39.10% | 2.49 |
| Comcast Corp. (CMCSA) | 5.31% | $100.92B | -0.02% | 58.64% | 1.67 |
| AT&T, Inc. (T) | 5.15% | $178.85B | 2.71% | 42.93% | 2.68 |
| Sprout Social, Inc. (SPT) | 4.77% | $316.09M | 12.72% | 77.56% | 1.35 |
| The Estée Lauder Companies, Inc. (EL) | 4.69% | $26.97B | 6.22% | 76.55% | 3.03 |
| NIKE, Inc. (NKE) | 4.52% | $63.54B | -0.16% | 40.40% | 2.05 |
Market data by FactSet